The United States banned crude oil exports in 1975, in a time when domestic energy resources were scarce. Since then, the U.S. energy landscape has changed dramatically as the Shale Revolution and U.S. Energy Renaissance have significantly increased domestic energy supply.
In 2015, ConocoPhillips emerged as a vocal advocate for lifting the outdated ban. The company chose to use its Power in Cooperation executive speaking program – managed and executed by Three Box – as a platform for change.
With the ultimate goal to drive decisionmakers to lift the U.S. ban on crude exports, Three Box set out to secure 5-7 executive speaking opportunities in ConocoPhillips’ priority markets. We prioritized venue outreach based on location, audience, reach and reputation. Efforts focused on significant business and industry markets, such as legislative hot spots, ConocoPhillips production markets and policy-focused universities. We leveraged these speaking opportunities to drive media coverage, social media content and face-to-face meetings with decisionmakers and special interest groups.
The Three Box team facilitated senior-level keynote and panel presentations for ConocoPhillips at the
- Council on Foreign Relations (New York, NY )
- Chief Executives Club of Boston (Boston, MA)
- Stanford University National Gas Initiative (Palo Alto, CA)
- Kellogg Energy Conference, Northwestern University (Chicago, IL)
- MIT Energy Conference (Boston, MA)
- University of Colorado Global Energy Management (Denver, CO)
- Hart Energy DUG Eagle Ford Conference (San Antonio, TX)
These speaking opportunities yielded valuable interactions with decisionmakers, as well as media coverage in national publications. In early December 2015, Congress lifted the ban, and ConocoPhillips became the first American company to export crude oil in 40 years.