What prompted your decision to look for an agency?
Be as specific and direct as possible.
What is the type of agency that you think you want to hire – personality, style, approach, etc.?
Big or small? Local or global? What kind of services do you believe you need?
What is your budget? If you do not have a budget, please provide a best guess as to what your comfort level is in a monthly spend or project fee?
If this is for a specific, one-off project, a range would be helpful; if for a monthly, ongoing relationship, a simple comfortable number for you would be helpful. If you do not provide a number, then it would be rather hard for us to scope out a proposal for you. (Think of it as if we are building a house; we need to know what to put inside the house based on your budget. If you do not offer a budget, we have to guess as to the size of your house.)
What one thing above all else do you need from your new agency?
What does success look like in a year? Or at the end of the scope of work?
What else do you expect from your agency?
Please be as specific and detailed as you can. You can take responsiveness, talent, creativity, and discretion for granted with us.