Date
Date
Prepared By *
Prepared By
Project
why?
ultimate impact?
what does the project work to achieve?
Creative/Design Elements
I.e. style guides, look and feel, specific printed pieces
Target Audience
who are we trying to reach?
who does the brand speak to?
what actions do you wish your market to take?
Attitude
what traits are we trying to convey?
what characteristics define the brand?
Competitive Analysis
research, inspiration, and styles
what is the key idea to be remembered?
prepared copy, key words, or theme
Image/Document Requirements
Logistics
Hours Approved
Target Due Date
Target Due Date