Marketing Strategy

Successful brands are driven by a precise marketing strategy – but that doesn’t happen by accident. Smart leaders plan ahead, harnessing strategic communications to execute integrated marketing programs that get real results.

Develop a clear plan and set it in motion. Find out what your audience really thinks, and craft messages that engage them. Connect with employees and inspire brand advocacy. Whether you’re talking with customers, prospective customers or your own employees, a consistent brand story signals confidence, clarity and strength.

Three Box can build or fine-tune your corporation’s marketing strategy with:

  • Public relations planning
  • Message development
  • Consumer research
  • Internal communications
  • Communications audits

Marketing strategy case studies:

  • Texas Farm Bureau research (in progress)
  • Driving Coverage for a Major Company Announcement – Topgolf
  • Redesigning Texas Foster Care – ACH Child & Family Services

MEDIA RELATIONS

Back in the day, front page newspaper coverage or a segment on the 10 p.m. news were coveted spots for brands wanting to reach customers and influencers. But the media landscape has changed. Audiences have both grown and narrowed. Media outlets have multiplied with the rise of online news and blogs. Newspapers are still relevant – but are published 24/7 through digital and mobile channels.

It’s still about relationships and media relations expertise. Three Box connects with our network of news reporters and online influencers to get your messages in front of your right audience.

Three Box media relations expertise includes:

  • Executive media training
  • National media
  • Trade media
  • Local & regional media
  • Media analytics

Media relations case studies:

  • Driving Coverage for a Major Company Announcement – Topgolf
  • Debuting the Domino’s DXP Delivery Vehicle – Domino’s
  • Media Spotlight on the Dogs of DFW – Dallas Fort Worth International Airport

Crisis Communications

Crises can emerge from nowhere and have the potential to temporarily cripple – or permanently demolish – a brand. Crisis preparation is critical to protect your brand, before the worst occurs. Whether it’s a fatality, data security breech, significant weather event or legal investigation, it’s important to have a well-established plan and team in place for rapid response.

Three Box is FEMA-certified and has decades of experience in crisis communications planning and activation. We assess your risk, develop a custom best practices guide, train your team and serve as extended resources should an event occur.

Emergency response certifications:

  • FEMA ICS-100, IS-100.b – Introduction to Incident Command System
  • FEMA ICS-200, IS-200.b – ICS for Single Resources and Initial Action Incident
  • FEMA/Texas Dept. of Public Safety ICS-300 – Intermediate Incident Command System for Expanding Incidents
  • FEMA IS-700.a – Introduction to National Incident Management system (NIMS)
  • FEMA IS-800.b – Introduction to National Response Framework

These crisis preparation courses equip professionals for a wide range of emergency response roles. Our senior counselors have served as public information officers in both single- and multi-agency responses. This sequence trains for taking full command of emergency incidents during extended response periods.

Three Box equips brands for rapid crisis response with:

  • Crisis planning
  • Issues management
  • Communications drills
  • Reactive media engagement
  • Social media management

Don’t just tell an audience – show them. Creative design can inform, persuade and motivate action. Smart brands integrate design into strategic communications campaigns to capture attention, quickly share messages and move an audience to respond.

Our team’s expertise in graphic design, web development, social media graphics and videography complements a larger integrated marketing communications program. Whether it’s an internal communications initiative, a customer engagement program or community awareness campaign, we customize design to get results.

Three Box helps clients make a visual impact with:

  • Branding & identity
  • Videography
  • Event design
  • Marketing collateral
  • Digital & website design

Creative services case studies:

  • Bringing the World’s Public Relations Experts to Texas – Public Relations Global Network
  • Kimco case study (video) – Kimco Realty
  • Associates’ guide (print piece) – Topgolf

Creative Services


Even in today’s hyper-digital world, people still crave connection. Events and conferences bring people together, where brands can interact with customers, suppliers and industry leaders to make a lasting impression.

Exhibit in a booth that tells your brand story and stands out on the floor. Connect with influencers and media who are tied to your industry. Generate sales leads that go beyond the choochkies and raffle items. We help clients leverage leading conferences and host unique events to deepen relationships and drive business.

Three Box plans and executes brand activations at:

  • Trade shows
  • Grand openings
  • Brand & product launches
  • Town hall meetings
  • Corporate events

Conference and event case studies:

  • Putting the Grand in Grand Opening – ALON/7-Eleven
  • Bringing the World’s Public Relations Experts to Texas – Public Relations Global Network
  • Taking Employee Recognition Up a Notch – ALON Brands
  • Media Spotlight on the Dogs of DFW – Dallas Fort Worth International Airport

Conferences & Events


Your company is a brain trust of expertise – within your industry and across organizational functions. Are you communicating that knowledge to the marketplace? Thought leadership positions your brand and its people as trusted experts and drives audiences to learn more about your products, services or cause.

We work with brands to uncover thought leadership angles and gain recognition for your company’s best resources. Keynote presentations at leading industry venues, bylined articles and white papers for sales teams and awards program entries are effective ways to signal relevance and demonstrate best practices.

Three Box positions industry experts through:

  • Content marketing
  • Speechwriting
  • Bylined articles
  • Speaking programs
  • Awards programs

Thought leadership case studies:

  • Impacting U.S. Policy with an Executive Speaking Tour – ConocoPhillips

Thought Leadership


Community Engagement

Corporate social responsibility includes being a good neighbor to the communities you serve. Community engagement is an important component of brand and association work, building advocates for a common goal or purpose.

We help you identify and connect with key audiences within the community to better understand their needs and actions. Often times, a community engagement program aims to evoke an action or response. Our team helps brands identify communications channels, craft messages and connect with stakeholders for meaningful conversations and results.

Three Box engages community audiences through:

  • Issues management
  • Influencer engagement
  • Hyper-local media
  • Community sponsorships
  • Town hall meetings

Community engagement case studies:

  • DWU Walcrest
  • Kimco Realty
  • Redesigning Texas Foster Care – ACH Child & Family Services
  • A New Beginning for a Historic Brand – ALON Brands

Digital marketing connects brands to customers for instant access and response, raising both challenges and opportunities for brands. Targeted channels allow you to communicate precise messages to an exact audience for specific results.

Three Box crafts custom digital marketing campaigns that reach your right audiences at the right times for real impact. We integrate web, social and email strategies to reinforce brand messages that build awareness, generate loyalty and drive purchasing or response.

Three Box offers digital services in:

  • Influencer engagement
  • Social media
  • Email marketing
  • Digital advertising
  • Website development

Digital marketing case studies:

  • DWU Walcrest
  • Kimco Realty
  • IFCD3

Digital Marketing