Successful brands are driven by a precise marketing strategy – but that doesn’t happen by accident. Smart leaders plan ahead, harnessing strategic communications to execute integrated marketing programs that get real results.
Develop a clear plan and set it in motion. Find out what your audience really thinks, and craft messages that engage them. Connect with employees and inspire brand advocacy. Whether you’re talking with customers, prospective customers or your own employees, a consistent brand story signals confidence, clarity and strength.
Three Box can build or fine-tune your company’s marketing strategy with:
Marketing strategy case studies:
Texas Farm Bureau (TFB) wanted an in-depth understanding of Texan’s attitudes and opinions on a variety of hot-button issues. TFB called on Three Box to conduct an extensive study that would drive the organization’s messaging and communications strategy.
Relevant blog posts:
We compiled a list of our favorite marketing stunts, company rebrands and unforgettable campaigns from the year.
Christi shares on the importance of using surveys to gather valuable client and employee feedback.
CEO Amanda Hill breaks down the key differences between public relations and marketing, and why using public relations and marketing as complimentary functions is actually the best communications approach.
Every great campaign has a starting point. Ashley Capps of Fleishman Hillard dives into strategic planning, why it's important and how to do it well.
2018 is here, and we’re optimistic about what this year has in store for public relations and marketing. Here are the top five trends on our radar.
Co-branding is a powerful way to reach new customers and build brand loyalty, and it’s a force to be reckoned with in the marketing world right now. Brands are teaming up more than ever before to take advantage of this win-win strategy that’s designed to boost sales and awareness for everyone involved.
When a client asks for a creative idea or strategy, our team gets giddy to put our heads together and lay ideas on the table during a brainstorming session. Brainstorms: where creative juices flow freely and no idea is a bad idea – but that doesn’t mean your brainstorming sessions can’t be structured.
This morning, I read in PRWeek that Arizona State University is hiring former Edelman U.S. President CEO Mark Hass to teach strategic communications in both the Walter Cronkite School of Journalism and the W.P. Carey School of Business in the fall. For years, PR agency leaders have been asking for this convergence...
An interesting article recently came out at CIO Dashboard, entitled “Who’s in Charge of Digital?” The world often presents dramatic business changes that cause questions about C-suite roles and responsibilities. But I'd caution leaders to pay close attention when changes are proposed to executive designations.