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Back in the day, front page newspaper coverage or a segment on the 10 p.m. news were coveted spots for brands wanting to reach customers and influencers. But the media landscape has changed. Audiences have both grown and narrowed. Media outlets have multiplied with the rise of online news and blogs. Newspapers are still relevant – but are published 24/7 through digital and mobile channels.

It’s still about relationships and media relations expertise. Three Box connects with our network of media and online influencers to get your messages in front of your right audience.

Three Box media relations expertise includes:

  • Executive media training

  • National media

  • Trade media

  • Local & regional media

  • Media analytics

Media relations case studies:

When Disney’s THE LION KING came to Dallas Summer Musicals (DSM), Three Box, armed with our childhood nostalgia and some “Hakuna Matata,” set out to execute a media relations campaign that would generate creative and impactful coverage across North Texas, outside of DSM’s regular performing arts community.

The Shops at Willow Bend recently opened a new restaurant row: The District. To celebrate the grand opening, Willow Bend hosted a community celebration and tasked Three Box with earning media coverage that would spread the word and build excitement for the event and Plano’s newest hot spot.

For the 10th anniversary of Singularity University’s annual international conference, Global Summit, the organization hoped to spark a conversation about the technologies that are reshaping our future. Three Box led media relations strategy and outreach before, during and after the Summit.

Domino’s unveiled the world’s first purpose-built pizza delivery vehicle: the Domino’s DXP (Delivery Expert). Always on the cutting edge, Domino’s asked Three Box and the Public Relations Global Network to make a major splash with this one-of-a-kind program.

Dallas Fort Worth International (DFW) Airport announced the launch of its furriest program, the DFW K9 Crew, in 2016. Three Box introduced the certified therapy dogs and their handlers to media, generating national coverage on the calming effects on airport travelers. 

Topgolf, a global sports entertainment leader, announced its first strategic acquisition in early 2016, purchasing the sports gaming group World Golf Tour (WGT). Topgolf teamed with Three Box to plan and execute a campaign to share the news with the world.

Relevant blog posts: