MediaHead LLC, a Dallas-based home automation company, was selected by HGTV to provide and install all of the “smart” features for their Smart Home 2019 Giveaway house in Roanoke, Texas. In anticipation of the HGTV Smart Home 2019 Special, an episode explaining the house’s unique features, HGTV arranged a media day to showcase the home, allowing local vendors to participate if they had secured individual media opportunities. MediaHead owner Steve Harman reached out to Three Box for earned coverage to showcase his brand and leverage the opportunity to generate new sales.
MediaHead wanted to tell its brand story amidst the hustle and bustle of HGTV’s media day. Three Box needed to generate media opportunities that specifically highlighted MediaHead’s work on the home. The media strategy included offering interviews with Steve to drive home the local vendor angle, as well as reinforce MediaHead as experts in home automation.
HGTV had already started pitching interviews with network celebrity Tiffany Brooks, the house’s designer and host of the HGTV Smart Home 2019 Special, to media in the DFW market. Three Box knew another pitch for the same event would muddy the waters. But being local gave Three Box an advantage. Using our knowledge of DFW media and tapping into our relationships, Three Box narrowed our focus with a targeted outreach strategy that highlighted MediaHead without stepping out of bounds.
HGTV’s media day was a success for everyone involved, including MediaHead. Many local outlets were in attendance, and MediaHead was highlighted as the local tech experts for the HGTV Smart Home by WFAA-TV, Dallas Business Journal, CultureMap Austin and more. We also worked with HGTV to secure a social media video shared by The Dallas Morning News’ Guidelive, which prominently features Steve and the MediaHead brand. In total, the MediaHead coverage secured by Three Box garnered more than four million media impressions and nearly 6,000 social shares.