Three Box client Dallas Summer Musicals (DSM) recently welcomed the hottest ticket on Broadway, HAMILTON, to the Music Hall at Fair Park, catching the eyes and ears of nearly everyone in North Texas in the process. Here’s just a glimpse of how the DSM team, Ashton Brown and Teddi Cliett, helped tell a cohesive media story across DFW.
From its punchy spoken-word to dynamic casting efforts, HAMILTON draws in even the most nontraditional theatre fans, media contacts included. So, how did Three Box manage the #MediaMadness? Obsessive planning, embracing the excitement and of course, being in “The Room Where It Happens.”
Planning is our love language
From client calls to spreadsheets, we made sure to document what our action items were every step of the way. HAMILTON was settling in Dallas for more than a month – April 2 to May 5 – and we wanted to make sure the hype kept up with the entirety of the show’s run. By segmenting the ticket release day, historic document unveiling ceremony, press night and the Hamilton Education Program (EduHam), we were able to keep the Hamilton bug in the media’s ear from start to finish.
Whistling while we work
Working on an exciting event or show can sometimes feel like having a trampoline in your backyard – it’s the only thing your friends want to do when they come over, even if you’re tiring of it. Since HAMILTON was at DSM for a while, it was important that the Three Box team combined work and play by seeing the show, blasting the soundtrack and collecting merchandise to refresh our spirits when our to-do list was long.
Watching it all go down
Explaining the entirety of HAMILTON press is a classic “you had to be there” moment. Three Box staffed nearly every event relating to the show, from people waiting in line for tickets to students being interviewed by camera crews in their classrooms to the cast party. When you’re in “The Room Where It Happens,” you don’t have to “Wait For It” (sorry, Aaron Burr).
(Header and social media images courtesy of Joan Marcus).