It’s no surprise that we’re seeing consumer habits start to shift as new generations enter the market. As Millennials and Gen Z’ers gravitate toward purpose-driven organizations, (see Corporate Social Responsibility Initiatives: The Good, The Bad and The Ugly), it’s crucial that brands create authentic connections between the C-suite and the consumer.
Harnessing the power of executive speaking is just one way to bridge that gap while simultaneously positioning your brand as an industry leader. Here are a few tips and tricks that Three Box has picked up along the way to make the most out of your leadership team.
Leadership is a puzzle piece. Find where they fit.
Everything from the venue size, location, audience and industry focus play into a successful speaking opportunity. What conversations does your brand need to be a part of? What demographics are you trying to reach? See how Three Box narrowed down these decisions with client ConocoPhillips.
Media training is a must.
Executives are in their positions because they know a lot about a lot. Talking to media forces them to think and speak about their brand in a way that’s both succinct and relatable, which isn’t always as easy as it seems. Authenticity is key, and practice makes perfect.
Time is the most valuable resource.
Beyoncé and your executive have at least one thing in common: they only have 24 hours in a day. Make the most of their time by keeping interviews short, stacking speaking opportunities as much as possible and integrating phone interviews into travel time.
Need some inspiration? Last summer, Topgolf’s executive chairman was in New York City for just two days, but Three Box jumped on the opportunity to secure interviews with Cheddar TV, Bloomberg TicToc, FOX Business and more. Talk about maximizing your time!