Three Box is excited to introduce Marianne Ortiz, our agency's new vice president!
Marianne joins our team with more than 13 years of experience in media relations, public affairs, strategic communications and project management at PR agencies across the country. Her wealth of industry knowledge will add immense value to all Three Box clients, helping them accomplish their business goals and objectives while moving brands forward.
As part of our Meet Three Box series, let's get to know Marianne a little better:
First off, what inspired you to pursue a career in public relations?
When I was younger, I always wanted to be a rock star – like an actual rock star in a band. The problem is that I don’t have any musical talent (except for memorizing song lyrics). So when it became time to decide what I wanted to do with my life, I figured that since I can’t be famous, I’ll make other people famous.
On a more serious note, I have always had a passion for news and writing, so PR was a natural fit.
Throughout your career, you’ve worked in agencies of all shapes and sizes. What drew you to Three Box?
So many things drew me to Three Box! First and foremost, the agency has a solid reputation throughout the industry and works with an amazing client list. But also the people and the culture. From my first interactions with Amanda and the team, I knew that Three Box was a special place with smart, creative and innovative thinking and people. I am excited to help Three Box continue to grow!
What particular trends do you think communicators should be paying attention to nowadays?
Powerful and engaging content is definitely driving successful communications programs right now. Whether it’s video, infographics or simply an evocative photo, strong content helps tell a client’s story in new ways. This is especially true as social media and digital platforms become even more relevant.
And with the shrinking traditional news media, communicators need to pay attention to where audiences are actually receiving information. Clearly, social media is becoming more and more important, but are your audiences following traditional media outlets on Twitter or Facebook or learning about the hottest trends from blogs and Instagram influencers? These are important questions to constantly ask.
I also think the polarizing political climate is important to consider when developing client messages and programs. The population has become much more sensitive to language and how brands and individuals align themselves to specific issues. This all needs to be taken into account when planning communications tactics.
We hear you're quite the news junkie?
In this industry, I think it is vital to live and breathe the news media every chance you get. Whether it is turning on the local morning news when getting ready for the day, listening to NPR on the drive to the office or working out to a news podcast instead of my typical 90’s hip-hop playlist, I try to consume as much news as possible from different outlets and encourage others to do the same. As PR pros, we counsel clients on what makes news, and if we don’t know what the media is reporting on or how those stories will affect our clients, we can’t provide honest and strategic direction.
You just moved here from New Orleans, and we hear you’re a big fan of Mardi Gras. Tell us more?
Mardi Gras is not what is shown in the movies – it’s so much better! As a local, the only time you go to Bourbon Street during Carnival is on actual Fat Tuesday. The rest of the season is spent on the parade route, mostly Uptown on St. Charles Avenue. Mardi Gras is like a two-week tailgate with thousands of your closest friends. It’s all about the food and drink, purple/gold/green everything, glitter, ladders, ballgowns, purses and shoes, king cakes and not to mention beads – but you only have to yell “Throw me something, mister” to get the best throws! If anyone wants an inside glimpse at Mardi Gras, just ask! We will be traveling back to New Orleans every Mardi Gras for the foreseeable future.
What’s on your playlist at the moment?
My playlist is all over the place! I love late-1990’s alternative music (Bush, Soundgarden, etc.) but I also can’t get enough of modern country, classic rock and today’s pop music. Right now, I really like anything with the Chainsmokers or Halsey, have been playing Tom Petty and John Mayer non-stop, and have had the XM Lithium and Y2Kountry stations blasting in the car.
Do you have any pets?
Yes! I have a sweet 15-year-old cat named Tabitha (yes, she’s a tabby cat….) and an amazing 11-year-old Jack Russell Terrier named Dusty who can still outrun even the liveliest of young pups, especially if there is a ball or hose involved.
Name your favorite hobbies outside of work.
I absolutely love live music including going to concerts and dancing. I am also a big foodie and enjoy trying out new restaurants and my own recipes at home. Not to mention sports. Even though I grew up in Philadelphia, I lived in Baltimore for 9+ years and bleed purple for the Baltimore Ravens. And like my fellow colleagues at Three Box, I am a true crime podcast junkie.
As a newbie to the Lone Star State, what’s on your Texas bucket list?
Before I moved to Dallas, I didn’t spend a lot of time in Texas, so I have a lot of exploring to do! I am so excited to be back in a big city that has extensive cultural activities and sports teams (especially baseball and hockey). Of course, I need to get my fill of Texas BBQ and also want to drive the countryside looking for a field of bluebonnets to Instagram.