THREE BOX THOUGHTS
The Three Box Thoughts blog shares marketing tips and PR best practices from our experts. Read the latest in the posts, or type a topic into the search for relevant articles.
Meet Three Box Partner: Minerva Rodriguez
As a team of communicators, Three Box knows how valuable collaboration and trusted partnerships are to creating meaningful results. That’s why we’re proud to partner with agencies like MRR & Associates, founded and led by Minerva Rodriguez, on integrated campaigns that pack a punch.
For Women in PR, Success is Our Responsibility
This year’s International Women’s Day theme is #ChooseToChallenge, where each person should challenge and call out gender bias and inequality. For women in PR, the industry certainly still has barriers that keep sharp, talented leaders from rising to positions of authority.
Meet Three Box: Welcome Back, Alexia!
We’re excited to share that our former intern, Alexia Johnson, has rejoined the Three Box team as a full-time associate! In this post, we take some time to chat about her professional experience in Austin since her internship ended in 2019 and discussed what she is looking forward to most as a Three Box associate.
Celebrate Black History Month with Education: DEI Resources for Communicators
As professional communicators, we are only as creative, collaborative and well-rounded as the resources we consume. As we celebrate Black History Month, we’re sharing a few of our favorite DEI resources to help us become better communicators.
The Power of Words
This MLK Day, Three Box CEO Amanda Hill muses on the power of words and how, much like Dr. King, communicators can use them to inspire action and peace.
Three Box Impact: Meet The 2021 Applicants
Three Box is pleased to announce that our second-annual Three Box Impact program received 16 applications from nonprofit organizations. In this post, learn more about each applicant and the important work they’re doing in the Dallas community.
Three Box 2020: By The Numbers
Each year, Three Box looks back on the past 365 days to tally our annual “By The Numbers” post.
Who’s Information is it Anyway? Apple and Facebook Square Off
Facebook and Apple coming to blows over latest consumer data privacy features of iOs14. Three Box Founding Principal Blake Lewis shares his perspectives.
A Roadmap to Nonprofit Communications with Bishop Arts Theatre center
Three Box CEO Amanda Hill recently sat down with Teresa Coleman Wash, Founder and Executive Artistic Director of Bishop Arts Theatre Center, Three Box’s inaugural Impact client, for a fireside chat on how their nonprofit continued to deliver community-based programming in the midst of 2020’s challenges.
Press Release: 2020 Pegasus Awards Winners
The Public Relations Society of America (PRSA) Dallas Chapter recently honored outstanding public relations and strategic communication efforts with its 2020 Pegasus Awards. Three Box took home three awards, including “Best of Show,” for our work with SST Accountants & Consultants and The Shops at Willow Bend. Click to learn more.
Top PR Moments of 2020
While 2020 was certainly one for the books, the year’s challenges pushed professional communicators to stretch their creativity, harness opportunity and find the silver linings. We’re always impressed with our industry peers, but this year, they really took it up a notch. Read on for the Three Box team’s favorite PR moments of 2020!
Social Media Management for Maximum Brand Engagement
With audiences now turning first to their social channels to read up on current events, discover new interests and make purchase decisions directly from their apps, it’s more important than ever for brands to hone strategic social media management.
How to Pitch PR to C-Suite Leadership
‘Tis the season to negotiate your PR and marketing budgets. After years of pitching to senior leadership, Three Box CEO Amanda Hill put together a few tips to help you make the case for your programming in 2021.
Tips on Staying Creative
Creativity is key in the communications industry. But how can PR pros stay sharp day after day? Here are a few tips from Three Box Fellow Alexia Johnson.
Prioritize Your People for Employee Engagement
Three Box CEO Amanda Hill spoke to the North Dallas Regional Chamber of Commerce on internal communication’s power to spark employee engagement. Watch the webinar recording for an inside look at successful internal communication and immediate steps to prioritize your people for business results.
Forbes Names Three Box a Best PR Firm in U.S.
We’re thrilled to announce that Dallas-based Three Box Strategic Communications has been named a top PR agency, according to Forbes’ ranking of the 200 best public relations firms in America.
Other Duties as Assigned: Wacky Jobs of a PR Pro
One thing college professors don’t teach aspiring PR pros is the “other duties as assigned” role they’re likely to play. Director of Operations Christi Matthys recently took a trip down memory lane and documented just a few of the wacky jobs she’s been assigned throughout the years!
Tips for Writing E-Newsletter Content
Whether delivering internal announcements, building external brand awareness or driving a target audience to action, e-newsletters remain a consistently strong and reliable form of communication. Here are three tips to maximize your brand’s e-newsletter content to spark engagement and inspire action.
tesla passes on pr, its publics pay the price
Earlier today, multiple news outlets and the Public Relations Society of America reported that Tesla, the highest market cap automaker in the world, has allegedly shuttered its PR department. I use the term “allegedly” because, well, it’s hard for reporters to get confirmation of a corporate action when the mechanism for doing so has been disbanded.
Strategic Communication - Maximizing Opportunity for the Long-Haul
Strategic communications is about the marathon, not the sprint. A mindset as much as methodology, strategic communications recognizes the core premise that a brand’s perception, or any sort of meaningful outcome, is not established with a single message or action, but instead, through a series of planned and intentional activities.