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Inside Three Box

PR Internships vs. Mentorships

PR Internships vs. Mentorships

Public relations internships play an important role in the education and development of aspiring PR professionals. However, at Three Box, we believe even more in the power of mentorship. Our principal and former intern team up to share their perspectives on why mentorship is valuable to both young professionals and the agency.

LPR is now Three Box

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LPR is now Three Box

Today marks a major milestone for Lewis Public Relations. Since Blake Lewis founded the agency in 2000, a lot has changed. In the beginning, email, mobile phones and the Internet were just emerging as communications tools. Over the past 17 years, we’ve grown and evolved beyond traditional public relations into a more holistic strategic communications firm.

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LPR 2016: By the Numbers

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LPR 2016: By the Numbers

2016 was one for the books, bringing new business, new team members and lots of memories. By the Numbers is a fun way to quantify what the past year meant to LPR. Here we go!

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Five Com Agencies Join PRGN

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Five Com Agencies Join PRGN

The Public Relations Global Network (PRGN) today announced the addition of five new communications agency affiliates to one of the world’s largest PR agency networks. These firms joined PRGN during the consortium’s recent meeting in Lisbon, Portugal earlier this month. 

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Join Our Team: PR Associate

Join Our Team: PR Associate

Are you fast-paced and motivated to make a difference? Do you want to work with national brands without the hoops of a big corporation? Can you think outside the box? If so, we want you.

LPR Announces New Hire & Promotion

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LPR Announces New Hire & Promotion

Lewis Public Relations (LPR), a full-service, Dallas-based public relations and strategic communications firm, today announced the hiring of Ashton Brown as an associate and the promotion of Shelby Tidwell to senior associate.

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Agencies in Minneapolis, NYC, Hong Kong join PRGN

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Agencies in Minneapolis, NYC, Hong Kong join PRGN

Three top-notch communications firms, two in the U.S. and one in China, were welcomed as full members of the Public Relations Global Network (PRGN) at the spring conference of the one of the world’s largest networks of public relations agencies on Thursday, April 29, 2016, in Washington, D.C.

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APR Resources for APR Month

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APR Resources for APR Month

At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.

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Let's Play: LPR Goes Green with Topgolf

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Let's Play: LPR Goes Green with Topgolf

LPR hit the green at Topgolf last week for some St. Patrick's Day team building and mandatory agency fun. Despite our collective lack of golf skills, we had a blast and enjoyed spending quality time together outside the office. We started the afternoon with some green beer and tasty appetizers. (Topgolf's bacon mac & cheese spring rolls are to die for!)

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Meet the Media: Jessica Golden, CNBC

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Meet the Media: Jessica Golden, CNBC

Lewis Public Relations works with media professionals every day, and we value the relationships we’ve built along the way. In today’s “Meet the Media,” I’d like to introduce you to Jessica Golden, a field producer covering sports business at CNBC. Jessica and I worked together on piece featuring Topgolf at last month’s PGA Merchandise Show in Orlando. 

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A Love Letter to Our Clients

Dear LPR Clients, With Valentine’s Day around the corner, we wanted to take a moment to tell you how much we appreciate you.

The past few weeks have been full of hard work, crazy travel schedules and some occasional stress. But it’s all worth it when we can land that coveted media hit or put on a successful event with you… and then celebrate a job well done together.

Thanks for trusting us, working hard with us and having fun with us. YOU are the reason we love what we do.

Sincerely,

Your LPR Team

P.S. We made a “scrapbook” of some of our favorite moments with you the past few months. Enjoy! : )

Christi celebrates a fun and successful awards banquet with friends on the ALON/7-Eleven team:

 Celebrating a fun and successful awards banquet with friends on the ALON/7-Eleven team earlier this week.

Celebrating a fun and successful awards banquet with friends on the ALON/7-Eleven team earlier this week.

Amanda and our friends at DFW Airport strike a pose in honor of their mutual love for the movie "Frozen": 

 DFW Frozen

DFW Frozen

Shelby gets her groove on with the New Orleans Pelicans mascot at a Domino's DXP launch event:

 Dominos New Orleans

Dominos New Orleans

Amanda and the TopGolf team let loose after a busy week at the PGA Show

 TopGolf PGA Show

TopGolf PGA Show

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Leap Year Poll: What would you do with an extra day?

Is anyone else wondering where January went? This year is flying by already! It’s a good thing we get an extra day in 2016 thanks to Leap Year. While the extra day only comes along every four years to help keep our seasons on track, the LPR team had a fun time thinking about what we’d do with an extra 24 hours, if we had it.

Shelby Tidwell: “If I had an extra day (and no work), I would go to a Texas Rangers day game.If it wasn’t baseball season, then a Stars game or Baylor Football game.” 

Jennifer Kim: “If I had an extra day, I’d spend some time reading (most like a thriller mystery), go walking, and catching up on Netflix.” 

Ashley Brazell: “We’d probably try out a new coffee spot and take Sophie to the dog park after… because we’re so exciting!” 

Blake Lewis: “I would read a book with enrichment value outside of my profession. So much of my time is devoted to work reading… to go beyond that for a day would be an indulgence!” 

Amanda Hill: “I’d get up before anyone in my house and <slowly> enjoy a hot cup of coffee – in a chair. Then I’d take my husband and son on a family date to the Dallas Arboretum and White Rock Lake. It’s one of our favorite spots in Dallas!” 

Christi Chesner: “I’d pick up my sister and take a day trip to East Texas to visit my Dad and his new puppy, Aspen. Even though they only live a couple of hours away, I don’t get to see them enough!”

How would you use an extra day?

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Investing in Professional Development in 2016

Fostering personal and professional growth has always been an important part of LPR’s culture, but it’s hard not to let it slip to the back burner when things get busy. That’s not going to happen this year. We’re trying something new and stepping our professional development game up a notch in 2016.

We just launched an agency-wide program that gives each team member a budget and time for professional development activities. Funds can be used on anything from conferences and workshops to textbooks and subscriptions. As long as it relates to strategic communications, leadership or business, it’s fair game.

The only catch is…if you don’t use it, you lose it. How’s that for motivation?

By empowering team members with time and money for professional development, we’re making a bold statement and encouraging new growth opportunities for the agency as a whole.

I’ve already heard so many great ideas about how to use the funds, it’s going to be hard to decide what to do first! Maybe a Coursera business course or a photography workshop? The upcoming PRSA Dallas social media boot camp sounds interesting, too.

If you have any suggestions or ideas based on your own professional development experiences, we’d love to hear them!

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LPR's Top Social Moments of 2015

It’s been a busy year at Lewis Public Relations. This year, we updated our website, revamped our content and social strategies, streamed our first Periscope and survived mobilegeddon. Here’s a look back at the best of 2015 for LPR:  Most Popular Blog Posts

  • Born For Public Relations - A look at Amanda Hill's path to LPR on her second work anniversary.
  • Dear PR Graduates - Advice for new public relations graduates as they enter in the workforce.
  • Goodbye, Steve Blow - In the changing media landscape, The Dallas Morning News bid farewell to many great reporters in 2015.
  • Going Back to School with APR - LPR's Director of Account Service Christi Chesner shared her story on pursuing her APR. (Spoiler: she succeeded!)
  • A New Brand Takes Flight - Dallas Fort Worth International Airport launches a new brand built on strategic international growth and excellent customer experience.

Top Tweets

Recode Tweet

AA Dreamliner tweet

Facebook Favorites

  • Amanda's Second Workiversary at LPR

AH FB post

  • Christi receives her APR

CC FB post

 

We’d love to hear what your favorite was. Comment below or connect with us on Twitter. Thanks for stopping by, and we hope to see you back next year!

 

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LPR’s 2015 Holiday Party

'Tis the season for celebrating the holidays with family, friends, co-workers or - in LPR's case - all of the above! Last night, the LPR team gathered to enjoy good company and delicious food at our holiday party. There was plenty of holiday cheer and smiles for the camera. Take a look below for a peek at the LPR festivities.

There was chatting by the fire.

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The gift exchange was lively, and everyone ended up with something fun!

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Darth Vader made a quick cameo.

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You can never go wrong with a selfie stick.

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Thank you to our wonderful hosts for the evening!

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From LPR to you and yours, we wish you happy holidays and a fun-filled new year!

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Favorite Things of 2015

It’s hard to believe that 2016 is almost here.  While it’s easy to keep your focus forward-looking, it is equally important to remember where you came from. Take stock of your team’s successes and challenges. What has been hard to overcome, and what has been easy? Benchmarking is important for growth and measuring success, and celebrating wins is key to keeping your momentum going. Over the next month, you’ll start seeing “Top 10” and “Best of” lists and articles chronicling everything you can remember from 2015, including some things you probably wish you could forget. It started just this morning. Apple named Periscope app of the year. This one we love! Live-streaming is everywhere now. My family even shared over Periscope during the Thanksgiving holiday, and some of my cousins in South Carolina even tuned in. Mashable’s Christina Warren puts it best, “Periscope really captured the zeitgeist.”

If you follow @LPRDallas on social media, you’ve seen us get in on the Periscope action over the past few months, too. Earlier this week, our team took some time to reflect back and share our some of our favorite things of 2015.  In case you missed it, here’s a quick recap:

Amanda says her favorite memories as Lewis Public Relations being named one of the top PR firms in North Texas by the Dallas Business Journal and also being named finalist for the Texas Family Business of the Year by Baylor University’s Institute for Family Business.

Baylor Award photo

 

It’s been a full year for Christi. Her top two highlights are earning her Accreditation in Public Relations and getting engaged to her best friend!CC Engagement Pic

Jennifer celebrated her first work anniversary with LPR in October. She also really enjoyed organizing a book donation drive and getting to read with the kiddos at Vogel AlcoveVogel Alcove-donation box, JK

Shelby, LPR’s newest hire, marks her highlight as graduating from Baylor University. She had been interning with us during her senior year, and we’re so excited she joined the team full-time this summer. Sic 'Em Bears!ST Baylor graduation

Blake recounted his trip to Dubai for a PRGN conference as something that will be hard to top next year. He rode a camel for the first, and possibly the last, time with other PRGN leaders from across the world.

My favorite memory was helping out with DFW Airport’s Sunny Service Days campaign. Over the summer months, the Airport used social media to connect and engage with travelers to surprise and delight them in the terminals. It was coordinated effort with their marketing, corporate communications and customer service teams, and I was glad to have the opportunity to help support them with our other agency partners. Bonus highlight: Hosting LPR's Favorite Things of 2015 Periscope! (See full video in all its glory below.)AB at DFW

It was a good year here at LPR, and we know 2016 is going to be even better. We’d love to hear some of your favorite things. Comment here or connect with us on Twitter to share some of your 2015 favorites. Don't forget to watch our Periscope below!

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Our Clients Have Spoken

Every year, LPR conducts a client satisfaction survey to evaluate and enhance the client experience. It's not fancy - just 10 questions using the free version of Survey Monkey - but it is an incredibly valuable tool for collecting candid, anonymous feedback from our clients. While the survey doesn't replace regular face-to-face meetings and open communication with our contacts, it does provide a way to collect quantitative and qualitative data for our own development, while giving clients a chance to tell us how they really feel about our work and our team.

We were truly honored and energized by the kind words we received from clients in the latest survey. This is the reason we do what we do.

Here are a few highlights.

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