When I hire an accountant, I want a CPA. My doctor is an MD. The engineer—who built the bridge I drive over at the High Five in Dallas—is a PE. For public relations counsel, our clients trust and value the proven results of an APR. All these letters sound like alphabet soup, but we see them as a mark of differentiation, a standard of excellence.
This year marks 50 years of the Accredited in Public Relations (APR) credential, and April is Accreditation Month. It’s a time for us to celebrate the thousands of public relations professionals who have made the personal and professional investment and demonstrated their mastery of essential knowledge, skills and abilities of the public relations profession.
At Lewis Public Relations, Accreditation is highly valued. Blake earned his APR in 1985—when I was just a year old. He didn’t know back then that I’d choose a career in public relations, too, but he always encouraged me to strive for the highest standard. As his daughter, I always knew those three letters were a valuable asset to his personal brand.
That’s why, nearly 30 years later, I chose to pursue Accreditation myself. After a year-long process, including a Readiness Review board of Accredited professionals and a four-hour examination, I was proud to add those letters to my own personal brand. (Check out some of Blake’s and my reactions to making APR a family affair in this month’s issue of PRSA Tactics.)
So, to our fellow APRs around the world, congratulations on a hard-earned accomplishment.
And to our colleagues who are thinking about taking the plunge—go for it!