People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.
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Congratulations to our client and friends at Dallas Fort Worth International Airport, who officially launched the entity’s new brand this morning. Blake, Ashley and I were there for the big brand reveal – complete with an unveiling of the new logo, media interviews and plenty of photo opps. But the truth is, while the public first saw DFW’s new logo and look today, passengers, media and influencers have been introduced to the new brand for several months now.
You see, DFW Airport did branding right. It’s not about a logo. It’s bigger than Pantone colors. A true rebrand is a refreshing of the organization’s approach to its business.
Since CEO Sean Donohue joined DFW in 2013, he, the board and his leadership team have been aggressively pursuing excellence at the world’s fourth busiest airport.
In three years, Sean has added several new international routes, giving Dallas Fort Worth residents (and tons of connecting passengers) access to destinations like Hong Kong, Beijing, Abu Dhabi, Dubai and all over the world.
If you’ve been to DFW recently, surely you’ve noticed the major renovations that are finishing up, thanks to the TRIP program.
Follow @dfwairport on nearly any social media channel, and you’ll notice an immediate and personal response to any comment – whether positive or negative.
And, this year, the Airport hired a new senior vice president totally in charge of improving the customer experience.
Now that is a rebrand.
So, again, congratulations to DFW Airport on the public launch of exciting changes that have been in the works for some time. We’re looking forward to journeying with you and our other agency partners – including Alpha Business Images, MRR & Associates and The Marketing Zen Group – on this new brand path.
Be sure to follow DFW Airport’s on Periscope for videos of today’s event and more to come!
When your client opens 14 new stores in one city, it’s big news. This week, Alon Brands acquired 14 new stores in the Albuquerque area from family-owned Roberts Oil Company. The acquisition expands the ALON/7-Eleven footprint by more than 50% in Albuquerque, bringing the total number of stores in the area to 38. That’s a lot of Slurpees!
This expansion is part of a significant investment Alon Brands is making in the Albuquerque region. The company just finished remodeling all of its locations in the area and built a brand new store in Rio Rancho (see: Putting the Grand in Grand Opening).
LPR helped Alon celebrate the acquisition and recognize Roberts Oil for its 40+ years in business by coordinating a ribbon-cutting and Slurpee toast with the Roberts family and the Albuquerque Chamber.
The acquisition story was both newsworthy and interesting to local and industry media, gaining coverage on KRQE-TV, The Albuquerque Journal, Albuquerque Business First, as well as Convenience Store News, CSP, and Convenience Store Decisions, to name a few.
We’re proud of the commitment Alon Brands has made and will continue to make to the community and customers in Albuquerque. Congratulations, Alon Brands!
Despite the record-breaking rainfall in North Texas, the 2015 AT&T Byron Nelson drew thousands of golf lovers to the TPC Four Seasons Las Colinas Golf Course in Irving, Texas, for the four-day tournament last week. Spectators were eager to enjoy some beautiful weather (even though the sun only came out on Thursday and Sunday), see the classic "red pant guys" from the Salesmanship Club of Dallas and watch their favorite golfers, including 2015 Master's Champion Jordan Spieth. The Byron Nelson golf tournament provides an excellent Dallas venue for companies to rent villas or suites and invite clients and potential customers to enjoy food, drinks and golf. Our client, Infomart Data Centers, took advantage of the opportunity to entertain their clients by renting villa space between the No. 1 and No. 18 holes -- a prime spot on the golf course. I attended as event coordinator, making sure logistical aspects ran smoothly and coordinating merchandise giveaways to Infomart's clients.
My hope is that the strategic public relations role -- which included big and small tasks -- I played for Infomart this weekend will positively impact the company's future business, partnerships and relationships.
Plus, attending the Byron Nelson was not a bad way to begin my time as an associate at Lewis Public Relations.
After nearly 10 years in public relations, I’ve seen my fair share of grand opening and ribbon cutting events. Giant scissors, mayoral proclamations, radio remotes, free samples…you know the drill. While it all sounds pretty simple, a well-executed grand opening event can be a very effective way to introduce a new brand, business or location to the neighborhood. The results can be even better when you get a little creative, which is exactly what the ALON/7-Eleven team did for a grand opening in Rio Rancho, N.M., last week. Since the new store was unlike any convenience store location the company had ever built, the grand opening had to be just as special.
How did we help make it special?
My day started off at the store at 5 a.m. sampling some new products and preparing goodie bags with fresh treats for the local media. ALON ordered these chocolate covered waffle cone cups straight out of Beverly Hills to help launch the store’s new coffee bar. DELICIOUS.
Then, I visited local morning shows to drop off samples and spread the word about our grand opening activities. Thanks to the KOB Good Day New Mexico team for letting me hang out at the studio for a while!
We also did a few live shots from the store with KRQE reporter David Romero.
But, the fun really started when customers began packing the store and the parking lot to try out new products, enter to win free gas prizes and visit our special guest, five-time Super Bowl Champion Charles Haley.
The event was a ton of fun, but the best part is that thousands of customers came in to check out the new store during opening weekend. That’s the true measure of success.
At Lewis Public Relations, we count it as privilege to provide counsel to our clients. But we consider it an honor when clients ask the LPR team to share public relations best practices with their clients. On May 8, LPR's Blake Lewis and Christi Chesner presented media relations tips to ALON Brands' distributor network at the Southwest Fuel & Convenience Expo in Fort Worth, Texas. After the session, Blake and Christi had a chance to talk with Donna Harris of OPIS. Below is an article Donna wrote about their presentation. Well done, Blake and Christi!
This article is being reprinted with permission from OPIS and originally appeared in Oil Express. For more information on Oil Express, please visit www.opisnet.com/products/oil-express.aspx or call (888) 301-2645.
ALON provides media relations tips
Fort Worth, Texas – The oil industry can easily get bad press when gasoline prices rise or crimes occur at gas stations. But ALON Brands believes petroleum marketers have some positive stories to tell and the refiner’s public relations representatives provided a tutorial to branded wholesalers at the ALON brand meeting during the recent Southwest Fuel & Convenience Expo here.
“We are storytellers,” said Blake Lewis III, principal for Lewis Public Relations of Dallas, whose firm represents ALON. “We owe it to customers, the brand and the industry to tell the story well.”
One example of a positive story: ALON’s expansion of a scholarship program into an internship program. The initiative provides the opportunity to sell the company and the industry to young people looking for a career and to demonstrate that ALON cares about employees, said Lewis.
At its brand meeting, ALON distributed 14 common-sense media relations tips on a laminated, wallet-size card. The dos appear on one side of the card and the don’ts appear on the flipside:
• Some dos: Gather and record the facts – who, what, when, where and why. Share the information with key team members. Designate one person to respond to the media. Deliver consistent messages. Manage expectations. Correct misinformation. Be honest every day and every time. For additional assistance, contact your brand representative. • Some don’ts: Don’t avoid or ignore the media, get angry or defensive, speculate, point fingers, reveal confidential security or personnel information, or wing it.
Next: Take a peek at ALON’s new form that helps marketers deal with a potential crisis.
On May 21, Lewis Public Relations and our other Public Relations Global Network (PRGN) offices will be working to support Carrington College’s attempt to break the GUINNESS WORLD RECORDS™ for most blood pressure checks within an eight hour period.
The American Heart Association calls high blood pressure a “silent killer” because it is typically symptom-free. According to the Center for Disease Control, 1 of every 3 adults in the U.S. has high blood pressure, but only about half of those 70 million Americans have it under control.
To celebrate National High Blood Pressure Education Month, 17 campuses within the Carrington College network are partnering together to increase local communities’ knowledge about blood pressure and provide education about health risks associated with both pre-hypertension and hypertension.
Kicking off Carrington’s Mesquite campus blood pressure check, there will be a special guest from the American Heart Association, located here in Dallas. As this theme directly correlates to its mission, Carrington College is excited to partner with this great cause!
Come by to see us tomorrow between 1-9 p.m. at Carrington College, 3733 West Emporium Circle, Mesquite, Texas 75150.
You can follow along with Carrington’s tracker for the event at CarringtonBreaksRecords.com. Also, check out what's going on in other markets with our partner PRGN offices in Phoenix, San Francisco and Seattle.
Will you help us break this world record? It may save your life!
Photo Credits: Carrington College
Lewis Public Relations (LPR), a Dallas-based public relations and strategic communications agency, announced that Infomart Data Centers – one of the largest data center companies in the nation – has selected LPR as its agency of record. In October 2014, Fortune Data Centers merged with The Infomart to create Infomart Data Centers, now among the globe’s most connected, carrier-neutral data centers. Infomart Data Centers reached out to LPR to assist in establishing its post-merger brand identity and advancing the company’s next generation technology story.
Currently focused on four facilities across the country, including Dallas’ iconic Infomart building on Stemmons Freeway, Infomart Data Centers specializes in providing superior connectivity, unmatched performance and consistent reliability to its customers. In addition to Dallas, the company operates wholesale data centers in Portland and Silicon Valley, with a fourth location in Ashburn, Va., expected to come online next year.
“The Infomart is a Dallas landmark, symbolizing our city’s vision to be a major hub for technology and innovation in the United States,” said LPR Principal Blake Lewis, APR, Fellow PRSA. “The newly formed Infomart Data Centers organization brings major technology investment to the North Texas region, and we’re proud to apply LPR’s industry expertise and connections to amplify the brand in Dallas and across the U.S.”
LPR will provide strategic messaging, media relations, industry analyst outreach and stakeholder engagement for the national Infomart Data Centers brand.
“Because of the public relations and strategic marketing work we are already performing within the technology space and LPR’s relationships in the Dallas/Fort Worth media market, we’re the right match for Infomart Data Centers as they begin to define and tell their brand story,” Lewis added.
About Infomart Data Centers Founded in 2006, Infomart Data Centers (formerly Fortune Data Centers) is an award-winning, industry leader in building, owning and operating highly efficient, cost-effective wholesale data centers. Each of its national facilities meet or exceed the toughest industry standards for data centers in all operational categories of availability, security, connectivity and physical resilience. Recognized for its consistent excellence, Infomart Data Centers is committed to maintaining its reputation of reliability and responsible, best-in-class management and operations. For more information, please visit www.infomartdatacenters.com or connect with Infomart on Twitter and LinkedIn.
About Lewis Public Relations Lewis Public Relations is a Dallas-based public relations and strategic communications agency that applies strategic thinking and get-it-done capabilities to a broad range of client challenges and opportunities. Focusing on business-to-business communications, the team combines the knowledge and experience of a large, multinational agency with the agility and value of an entrepreneurial boutique firm. Visit www.lewispublicrelations.com to learn more, or find us on Twitter, LinkedIn and Facebook.
Photo courtesy of Mark Atwood via Flickr
Today is the 45th anniversary of Earth Day. While everyone generally agrees in doing their part to help protect the environment, sometimes only the big companies with entire departments devoted to sustainability get to show off their good deeds. Here at Lewis Public Relations, we do a lot of little things to help with our fair share. We’re glad to have companies on our client roster that share this commitment. We’re happier still to help celebrate their accomplishments in this area. McKinstry, a national firm specializing in consulting, construction, energy and facility services, celebrated a big win with the completion of their second environmental phase of the Corpus Christi Energy Efficiency Conservation Project. Through water conservation, lighting and other efficiency efforts in 76 different buildings, McKinstry was able to reduce Corpus Christi’s carbon emissions by an estimated 6.6 million pounds and almost 43,000 kWh annually. To put that in perspective, that's equal to 827 acres of trees being planted or 581 cars removed from the road.
On Tuesday, the City of Corpus Christi was presented a refund check for $87,071.20 for its continued commitment to energy efficiency with the help of McKinstry’s work. Through the Energy Efficiency Conservation Project, Corpus Christi was eligible to participate in AEP’s Texas CitySmart Program, which helps municipalities save energy and money by providing no-cost facility improvement recommendations, and implemented through CLEAResult.
We’re glad to support clients that positively impact local communities, producing big results while also supporting green initiatives in the state and across the country. This was a big win for the City of Corpus Christi and a big win for McKinstry!
You can see coverage - pitched by the LPR team - of the check presentation from the Corpus Christi Caller-Times here: http://bit.ly/1OFZ36o and from the Nueces County Record Star here: http://bit.ly/1HgKSWu.
More information on McKinstry's other projects in Texas may be found here: http://bit.ly/1OC30uE.
(Photos credits: American Museum of Natural History and City of Corpus Christi)
This week was fun week for us here at Lewis Public Relations. As a part of our relationship with Prolanthropy, we get to work with professional athletes who give back to North Texas communities. On Monday, we generated great media turnout at Cook Children’s Medical Center for a donation from the Andy and Jordan Dalton Foundation. Former TCU, now-Cincinnati Bengals Quarterback Andy Dalton and his wife, Jordan, work through their Foundation during the off-season to raise money to provide the children and families with video games and iPads. As they “pass it forward,” their hope is that the kids will find a distraction in these and have a fun way to pass the time during treatments and hospital stays. It was great to see Andy and Jordan bring smiles to these kids and their families.
Before the donation of “Andy & Jordan’s Hub,” we worked to promote ticket sales and coverage of the Foundation’s fundraiser, “Fiesta & Goal,” through earned media. On Wednesday night at Joe T. Garcia’s in Fort Worth, the Foundation hosted 225 guests and media at the event.
Andy and Jordan are doing great things here in the DFW community, as well as back home in Cincinnati. We were glad to partner with them to help make these events a success.
Check out some of our favorite coverage from WFAA’s Joe Trahan here: http://bit.ly/1HheOhS. Also, a big thanks to Mac Engel with the Fort Worth Star-Telegram for spreading the word about the event: http://bit.ly/1Hzv3dl.
Photos courtesy of the Andy & Jordan Dalton Foundation.
We’ve been a member of the Public Relations Global Network (PRGN) for more than a year now, and it’s safe to say we are really feeling the love – and our clients are, too. Just in the past few months, we’ve been able to tap into the network for several great opportunities.
For example, our client, DFW Airport, recently expressed a desire to reach out to its global audiences in the UAE, Germany, France, Spain and China. We were immediately able to connect with our PRGN affiliates, The Content|Factory, Industrie-Contact, WE Agency SCR and Mileage Communications Pte Ltd, and they successfully translated and pitched DFW’s announcement to gain valuable coverage in those countries.
We also just teamed up with HMA Public Relations in Phoenix, Landis Communications, Inc in San Francisco, The Fearey Group in Seattle and The Garrity Group in Albuquerque to start serving a new client that has locations throughout our respective regions. The PRGN model enables us to give the new client the specialized, local public relations service they need along with the cohesive, national strategic program that will help move the needle for their business.
Aside from expanding our portfolio for existing clients and gaining new clients with the help of other member agencies, PRGN is really about networking and camaraderie. At LPR, we’ve been fortunate to meet some interesting people and make some great friends through our membership in the network. It’s nice to know that whether it’s across the country or half-way around the world, we always have a colleague to have lunch with or place to stay.
Want to know more about Lewis Public Relations' global reach? Ask us!
2014 was a big one for LPR - one filled with great new clients, talented new faces and, of course, public relations results. Let's take a look at LPR's 2014 by the numbers:
Earlier today, EverittCo shared with clients and others that the firm would be merging with Aars | Wells. We’re all looking forward to continuing our collaborative activities in the coming months and years as trusted colleagues and friends. More importantly, we are wishing Mark, Alex and their employees all the best as they take two talented marketing firms and make them one.