Viewing entries in
PR Insights

CEO Activism: Is it time to speak up?

Comment

CEO Activism: Is it time to speak up?

CEO activism is on the rise, according to numerous studies, and consumers are taking notice - in a positive way. Three Box analyzes a few key principles for CEOs to consider BEFORE they choose to speak out on a hot-button issue.

Comment

Best PR Wins of 2017

Comment

Best PR Wins of 2017

2017 has come and gone, but we don’t want to forget about some of the biggest PR wins of the past year. Here are a few of our most memorable examples of great PR, marketing and communications.

Comment

PR Internships vs. Mentorships

PR Internships vs. Mentorships

Public relations internships play an important role in the education and development of aspiring PR professionals. However, at Three Box, we believe even more in the power of mentorship. Our principal and former intern team up to share their perspectives on why mentorship is valuable to both young professionals and the agency.

Meet LPR: Ashton Brown

Comment

Meet LPR: Ashton Brown

A couple of weeks ago, we announced that Ashton Brown joined our team as an associate. Now that she’s been here for a month, we thought it would be nice for everyone to get to know her a little better through our "Meet LPR" series. 

Comment

On Our Radar: Co-Branding

Comment

On Our Radar: Co-Branding

Co-branding is a powerful way to reach new customers and build brand loyalty, and it’s a force to be reckoned with in the marketing world right now. Brands are teaming up more than ever before to take advantage of this win-win strategy that’s designed to boost sales and awareness for everyone involved.

Comment

Harnessing the Power of Brainstorms

Comment

Harnessing the Power of Brainstorms

When a client asks for a creative idea or strategy, our team gets giddy to put our heads together and lay ideas on the table during a brainstorming session. Brainstorms: where creative juices flow freely and no idea is a bad idea – but that doesn’t mean your brainstorming sessions can’t be structured.

Comment

Internal Tools from PRSA Connect

Comment

Internal Tools from PRSA Connect

It’s rare that a PRSA national conference comes to our hometown, so when PRSA Connect announced its 2016 location in Dallas, I was in. (Not to mention, our awesome clients Topgolf and DFW Airport were presenting.) After nearly two days of presentations and networking, I’ll share a few key internal communications tools and learnings.

Comment

Agencies in Minneapolis, NYC, Hong Kong join PRGN

Comment

Agencies in Minneapolis, NYC, Hong Kong join PRGN

Three top-notch communications firms, two in the U.S. and one in China, were welcomed as full members of the Public Relations Global Network (PRGN) at the spring conference of the one of the world’s largest networks of public relations agencies on Thursday, April 29, 2016, in Washington, D.C.

Comment

Bravo, Arizona State! Converging business, PR education

Comment

Bravo, Arizona State! Converging business, PR education

This morning, I read in PRWeek that Arizona State University is hiring former Edelman U.S. President CEO Mark Hass to teach strategic communications in both the Walter Cronkite School of Journalism and the W.P. Carey School of Business in the fall. For years, PR agency leaders have been asking for this convergence...

Comment

Blake’s Take: Keep the C-Suite Strategic

Comment

Blake’s Take: Keep the C-Suite Strategic

An interesting article recently came out at CIO Dashboard, entitled “Who’s in Charge of Digital?” The world often presents dramatic business changes that cause questions about C-suite roles and responsibilities. But I'd caution leaders to pay close attention when changes are proposed to executive designations.

Comment

APR Resources for APR Month

Comment

APR Resources for APR Month

At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.

Comment

Agency PR vs. Corporate PR

Comment

Agency PR vs. Corporate PR

There are two very different types of public relations professionals in this world – agency people and corporate people. As someone who has spent her entire career on the agency side, I can’t speak for the corporate communications or internal PR side, but I can share some of the reasons I love working in a PR agency environment. Variety, Variety, Variety

Comment

Inside Scoop: The Dallas Morning News

Comment

Inside Scoop: The Dallas Morning News

Last week, a few members of the Lewis Public Relations team got the inside scoop about what has been happening at The Dallas Morning News straight from Editor Mike Wilson. The first outside editor for The Dallas Morning News in 35 years, Wilson’s résumé boasts 30 years in print and journalism, which he is drawing on to make some big changes at the organization.

Comment