Fostering personal and professional growth has always been an important part of LPR’s culture, but it’s hard not to let it slip to the back burner when things get busy. That’s not going to happen this year. We’re trying something new and stepping our professional development game up a notch in 2016.

We just launched an agency-wide program that gives each team member a budget and time for professional development activities. Funds can be used on anything from conferences and workshops to textbooks and subscriptions. As long as it relates to strategic communications, leadership or business, it’s fair game.

The only catch is…if you don’t use it, you lose it. How’s that for motivation?

By empowering team members with time and money for professional development, we’re making a bold statement and encouraging new growth opportunities for the agency as a whole.

I’ve already heard so many great ideas about how to use the funds, it’s going to be hard to decide what to do first! Maybe a Coursera business course or a photography workshop? The upcoming PRSA Dallas social media boot camp sounds interesting, too.

If you have any suggestions or ideas based on your own professional development experiences, we’d love to hear them!