At the 2014 PRSA Dallas Pegasus Awards Luncheon, LPR and Texas Farm Bureau received a prestigious Pegasus Award for our project, “Rounding Up Research for Lone Star Messaging: Benchmarking Texans’ Views on Farming, Ranching and Food.”
The award-winning Attitudes about Agriculture research program surveyed Texans across the state on their opinions of agricultural and food-related topics to drive key messaging for the organization for the next five years.
The PRSA Dallas Pegasus Awards recognize outstanding public relations and strategic communications efforts in the Dallas area. Entries were judged by experienced and accredited PR professionals from an affiliate PRSA chapter across the country. Consistent with the national PRSA awards, one Pegasus Award and up to three Awards of Honor are awarded in each category, though judges have the option to decide if none of the entries merit a Pegasus Award or an Award of Honor. For more information about PRSA Dallas and the Pegasus Awards, visit www.prsadallas.org.