People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand. VIP events, news conferences, grand openings, company banquets, trade shows and even staged events create truly memorable experiences for attendees, as well as those who don’t get to experience it first-hand (thanks to live-streaming technology, social media and video).
Here’s a quick look at a few of the ways LPR and our clients have leveraged the power of corporate events and experiential marketing to drive community relations, media relations and internal communications results the past few months.
Domino’s: Debuting the DXP Delivery Vehicle
Looking to make a major splash with the national launch of its new DXP (Delivery Expert) vehicle, Domino’s used local community events to reach customers and build excitement for the DXP in the first local markets to receive these one-of-a-kind delivery vehicles. Read the full community relations case study here.
Topgolf: Driving Coverage for a Major Company Announcement
In order to maximize the reach of a major Topgolf acquisition announcement, LPR and Topgolf worked together to host the company’s first-ever news conference at the 2016 PGA Merchandise Show in Orlando, Florida, generating more than 1.9 million impressions and 60 original articles. Read the full media engagement case study here.
ALON Brands: Taking Employee Recognition Up a Notch
After the excitement for an employee incentive and recognition program started to dwindle, ALON Brands and LPR turned events that had previously been held at its convenience stores into a red-carpet-style experience for its deserving employees. Read the full employee engagement case study here.