In a world that is more connected than ever, it’s hard to imagine something could increase global connectivity, particularly on a social media level. Cue free live-streaming and connect it to Twitter.
For those who don’t know, Periscope is an app that lets a user film in real-time what’s happening around them on their phone. Other users can then log in either on Twitter or on Periscope to watch the live stream. Since Periscope is integrated with Twitter, a user’s Twitter followers instantly become a part of their Periscope audience.
There are no time or memory limitations, because the video is not saved to the phone. Users have 24 hours after filming to view the stream, which means Periscope combines the exclusivity of Snapchat, the relevancy of a news site and the brevity and immediacy of Twitter.
So, more than just being a cool, new trend, what does Periscope mean for businesses?
Just as the name implies, Periscope allows a user to look up and out, seeing and experiencing things they wouldn’t otherwise be able to.
Periscope significantly increases audience engagement. Users can experience an event even when they cannot physically attend. Thanks to Periscope’s live-commenting feature, audiences also can engage real-time with the person filming and others who are watching.
Similarly, a company can ask customers and communities what they think of an idea or product and expect real-time responses. Research doesn’t get much easier than that.
A business could make an announcement via Periscope, using the anticipation factor to the company’s advantage while also giving viewers a sense of inclusivity.
For a change of pace, a company can use the app for more casual streaming, like offering behind-the-scenes looks at the office and team members. Candid streams here and there can make a business more relatable to customers and clients.
Another draw for companies and brands to use Periscope is the ability to track metrics on its streams. Periscope provides data, such as viewers, time watched and duration.
Live-streaming as a social media platform is gaining traction. Periscope can become a powerful tool for engagement once social media users – both businesses and individuals – find their Periscope niche and utilize its potential.
If you haven’t streamed a video on Periscope, try it out. You’ll find traveling the world on your lunch break is not so absurd after all.
Some of our favorite Periscope users:
The Dallas Morning News (@dallasnews) -- Local events and news coverage.
Jimmy Fallon (@jimmyfallon) -- Always a laugh.
Roger Federer (@rogerfederer) -- Where else can you watch him practice his back hand?
Photo by Anthony Quintano via Flickr