Accreditation Moves Forward
The attention being focused on accreditation as a result of the debate about PRSA governance and the requirements for national board service has overshadowed the work being done to raise awareness of the credential and enhance its value. This already has been a particularly active year for accreditation, and it is about to get busier in the coming months. Here’s a quick status report.
Updating the current APR Examination. The Policies and Procedures of the Universal Accreditation Board (UAB) — the multi-organizational body that maintains the accreditation program — require that an analysis of the public relations profession be conducted every ten years. The 2010 practice analysis was completed earlier this year, providing perspective for the new roles, methodologies and technologies that the profession has adopted over the past decade.
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