Blake currently serves on the Public Relations Society of America's National Board of Directors. Recently, he was approached by the organization’s blog, PRSAY, to share his perspective on the importance of mentorship. Check out what he had to say:

The Give and Take of Mentorship

The public relations profession recently lost its most treasured “early adopter” of student development. Betsy Plank, APR, Fellow PRSA, was a trailblazer in cultivating young energy and talent, founding what arguably is the premier public relations student organization in the world, the Public Relations Student Society of America (PRSSA). Her legacy of mentorship lives on, and its benefits flow not only to grateful students, but also to an enriched profession.

Earlier this week, my colleague on the PRSA Board of Directors, Steve Iseman, Ph.D., APR, Fellow PRSA, provided valuable insights in PRSAY into identifying and pursuing mentorship opportunities. Critical to aspiring practitioners, these opportunities also unleash immeasurable benefits to every one of us in the public relations profession. Each of us should give of ourselves to help students meet their potential. But, there’s also a big “take” coming back to the profession as they parlay our seasoned advice into tomorrow’s best practices.

Read the article in its entirety.