This week was fun week for us here at Lewis Public Relations. As a part of our relationship with Prolanthropy, we get to work with professional athletes who give back to North Texas communities. On Monday, we generated great media turnout at Cook Children’s Medical Center for a donation from the Andy and Jordan Dalton Foundation. Former TCU, now-Cincinnati Bengals Quarterback Andy Dalton and his wife, Jordan, work through their Foundation during the off-season to raise money to provide the children and families with video games and iPads. As they “pass it forward,” their hope is that the kids will find a distraction in these and have a fun way to pass the time during treatments and hospital stays. It was great to see Andy and Jordan bring smiles to these kids and their families.
Before the donation of “Andy & Jordan’s Hub,” we worked to promote ticket sales and coverage of the Foundation’s fundraiser, “Fiesta & Goal,” through earned media. On Wednesday night at Joe T. Garcia’s in Fort Worth, the Foundation hosted 225 guests and media at the event.
Andy and Jordan are doing great things here in the DFW community, as well as back home in Cincinnati. We were glad to partner with them to help make these events a success.
Check out some of our favorite coverage from WFAA’s Joe Trahan here: http://bit.ly/1HheOhS. Also, a big thanks to Mac Engel with the Fort Worth Star-Telegram for spreading the word about the event: http://bit.ly/1Hzv3dl.
Photos courtesy of the Andy & Jordan Dalton Foundation.