Viewing entries tagged
Accredited in Public Relations

APR Resources for APR Month

Comment

APR Resources for APR Month

At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.

Comment

Comment

LPR's Top Social Moments of 2015

It’s been a busy year at Lewis Public Relations. This year, we updated our website, revamped our content and social strategies, streamed our first Periscope and survived mobilegeddon. Here’s a look back at the best of 2015 for LPR:  Most Popular Blog Posts

  • Born For Public Relations - A look at Amanda Hill's path to LPR on her second work anniversary.
  • Dear PR Graduates - Advice for new public relations graduates as they enter in the workforce.
  • Goodbye, Steve Blow - In the changing media landscape, The Dallas Morning News bid farewell to many great reporters in 2015.
  • Going Back to School with APR - LPR's Director of Account Service Christi Chesner shared her story on pursuing her APR. (Spoiler: she succeeded!)
  • A New Brand Takes Flight - Dallas Fort Worth International Airport launches a new brand built on strategic international growth and excellent customer experience.

Top Tweets

Recode Tweet

AA Dreamliner tweet

Facebook Favorites

  • Amanda's Second Workiversary at LPR

AH FB post

  • Christi receives her APR

CC FB post

 

We’d love to hear what your favorite was. Comment below or connect with us on Twitter. Thanks for stopping by, and we hope to see you back next year!

 

Comment

Comment

Congratulations, Christi Chesner, APR!

Christi Chesner earns her APR

Christi Chesner earns her APR

Last week was more than full at LPR, with many things for which to be grateful:

  • Along with our teammates ABI, MRR and Associates and The Marketing Zen, we had a great roll-out on the new brand for client Dallas Fort Worth International Airport.

  • We also hosted the 2016 Alon Brands Creative Summit, identifying marketing strategies and approaches for more than 300 company-owned convenience stores and approximately 600 independent distributors and convenience store operators.

  • Within our “family,” though, nothing could make me more proud than LPR Director of Client Services Christi Chesner receiving word that she passed the examination awarding her the designation Accredited in Public Relations (APR).

Granted by the Universal Accreditation Board through the Public Relations Society of America (PRSA), the APR designation is a voluntary credential for professionals who demonstrate experience and proficiency in a broad range of knowledge, skills and abilities in public relations, as well as an understanding of ethics and ethical behavior.

Unlike many other professions, there are minimal barriers to entry into the field of public relations. The discipline of acquiring the knowledge and skills, gaining the experience and then proving it through a statistically valid examination process demonstrates commitment to excellence that our clients expect. About 18 percent of PRSA’s membership have earned their APR, including all three of us on the LPR leadership team.

Lewis Public Relations leadership team

Lewis Public Relations leadership team

Through smart and strategic work, service to our profession and belief in the value of personally investing time, talents and finances to earn a seat with what many see as the “best of the best,” Christi exemplifies our commitment to quality relationships and outcomes over jobs and outputs.

Next time you talk with Christi Chesner, APR, I hope you’ll join me in congratulating her on her latest personal accomplishment.

Comment

An Inside Look at “Training” for the APR

LPR's Director of Account Service Christi Chesner provides a unique perspective on the process of training for the Accreditation in Public Relations credential.

APR: More than a bowl of alphabet soup

This year marks 50 years of the Accredited in Public Relations (APR) credential, and April is Accreditation Month. It’s a time for us to celebrate the thousands of public relations professionals who have made the personal and professional investment and demonstrated their mastery of essential knowledge, skills and abilities of the public relations profession.