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Amanda Lewis Hill

Celebrating Amanda Hill Being Named One of the Dallas Business Journal's 40 Under 40

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Celebrating Amanda Hill Being Named One of the Dallas Business Journal's 40 Under 40

Earlier this year, Three Box was thrilled to learn that our Principal & CEO Amanda Hill was selected for the Dallas Business Journal’s 40 Under 40, a distinguished group of North Texas’ top young leaders who are making a major impression within their industry. The Three Box team toasted Amanda’s success at the 40 Under 40 Awards gala, where she was recognized in front of industry leaders who represent excellence and innovation in their fields - check out our blog for the inside scoop on the evening!

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Are You Maximizing Twitter?

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Are You Maximizing Twitter?

It's a news source, a place to consume pop culture, a channel for audiences to engage in live events, a customer service platform and much more. With 330 million global users, Twitter is clearly the place to be - but are YOU maximizing Twitter?

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PR Internships vs. Mentorships

PR Internships vs. Mentorships

Public relations internships play an important role in the education and development of aspiring PR professionals. However, at Three Box, we believe even more in the power of mentorship. Our principal and former intern team up to share their perspectives on why mentorship is valuable to both young professionals and the agency.

LPR is now Three Box

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LPR is now Three Box

Today marks a major milestone for Lewis Public Relations. Since Blake Lewis founded the agency in 2000, a lot has changed. In the beginning, email, mobile phones and the Internet were just emerging as communications tools. Over the past 17 years, we’ve grown and evolved beyond traditional public relations into a more holistic strategic communications firm.

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LPR 2016: By the Numbers

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LPR 2016: By the Numbers

2016 was one for the books, bringing new business, new team members and lots of memories. By the Numbers is a fun way to quantify what the past year meant to LPR. Here we go!

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Internal Tools from PRSA Connect

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Internal Tools from PRSA Connect

It’s rare that a PRSA national conference comes to our hometown, so when PRSA Connect announced its 2016 location in Dallas, I was in. (Not to mention, our awesome clients Topgolf and DFW Airport were presenting.) After nearly two days of presentations and networking, I’ll share a few key internal communications tools and learnings.

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Bravo, Arizona State! Converging business, PR education

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Bravo, Arizona State! Converging business, PR education

This morning, I read in PRWeek that Arizona State University is hiring former Edelman U.S. President CEO Mark Hass to teach strategic communications in both the Walter Cronkite School of Journalism and the W.P. Carey School of Business in the fall. For years, PR agency leaders have been asking for this convergence...

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Meet the Media: Jessica Golden, CNBC

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Meet the Media: Jessica Golden, CNBC

Lewis Public Relations works with media professionals every day, and we value the relationships we’ve built along the way. In today’s “Meet the Media,” I’d like to introduce you to Jessica Golden, a field producer covering sports business at CNBC. Jessica and I worked together on piece featuring Topgolf at last month’s PGA Merchandise Show in Orlando. 

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Cleaning an emerging crisis

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Cleaning an emerging crisis

Chipotle has gotten itself into pretty hot water lately, and it looks like the quick-service restaurant’s woes may be just beginning. Stock price has fallen by a third. Earnings per share estimates have been revised down, again. Federal investigators are knocking on the door. Loyal customers are sounding off. Surely company leaders are feeling sick. In classic public relations, this is a textbook emerging crisis.

An emerging crisis sounds less threatening than a “flash and bang” event. But experienced, strategic public relations practitioners will warn otherwise. Emerging crises can take a serious toll on a business.

It starts with an incident. Typically, that incident resulted from something that could either have been prevented or could be fixed with a policy change or shift in operations practice. Leaders may see it as an isolated case. No big deal.

Except it happens again. And maybe again. And once more – but this time on a much more public scale.

We counsel clients to beware of the emerging crisis. Here are tips for mitigating an emerging public relations crisis at the onset:

  • Take it seriously. Even an isolated incident is worthy of proper attention. It may never grow into a full-blown crisis, but the possibility certainly exists and can have damaging effects on your business.
  • Hire experienced communications counsel. If you are sued, you turn to a lawyer. A company has a team of CPAs to handle its taxes. When a crisis occurs – or better yet, to mitigate or prevent such an event – a professional crisis communicator can lead the company through best practices to preserve the business and protect its reputation.
  • Determine the root of the issue. Find out the cause and work quickly to resolve the problem for your customers, employees and stakeholders.
  • Evaluate the scale and scope of the problem. In a multi-location business, like Chipotle, it is probable that a similar event has occurred or could occur in the future. Communicate with the broader team to pinpoint how far the crisis could potentially reach.
  • Establish a forward-looking plan of action. Don’t apply a Band-Aid when a suture is needed. It’s important to set a long-term plan for holistically addressing the issue. Think about implications to each store, the corporate team, company stock and corporate reputation.
  • Maintain open communication. Throughout the process, share the company’s proactive approach to solving the problem. Show compassion and concern, and demonstrate your genuine desire to make it right. Authentic and open communication gives customers, employees and shareholders confidence that the issue will be resolved.

Hindsight is a luxury, not a guarantee. As a company leader, beware of the emerging crisis – and take actions to protect your brand and your position.

Photo by Michael Saechang, via Flickr

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