Ever wonder what’s going on in the mind of a reporter? What makes them interested in one story over another? How can you make life easier for them instead of harder? Media Specialist Bethany Moore explores these questions and others in this week’s Three Box Thoughts.
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Earth Day was yesterday, but your social media feed is probably still full of posts from companies promoting their “green” efforts. But how many of them actually follow through with their lofty CSR promises? We break down CSR campaigns and the companies that are working to make a difference in an authentic way.
CEO activism is on the rise, according to numerous studies, and consumers are taking notice - in a positive way. Three Box analyzes a few key principles for CEOs to consider BEFORE they choose to speak out on a hot-button issue.
Our media specialist and former television news reporter shares tips on understanding the changing newsrooms of today before you send your next television pitch.
Meet our media specialist and the newest member of the Three Box team, Bethany Moore.