Are you a communicator who “doesn’t do numbers”? In this post, Three Box Director of Operations Christi Matthys, APR shares a few tips on business finance for communicators. Check it out to overcome your fear of finance!
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In this week’s Three Box Thoughts, Director of Operations, Christi Matthys, APR, shares a recap of Three Box’s trip to New York City to attend the 2019 Public Relations Society of America (PRSA) Silver Anvil Awards, where we received our profession’s most prestigious recognition.
Our annual By the Numbers blog post shares agency highlights from the year.
Christi shares on the importance of using surveys to gather valuable client and employee feedback.
To educate an entire community about flood control, we went to a local group of second graders.
Christi Matthys recently celebrated her 10-year anniversary with Three Box, so we sent her on a week-long trip to Portugal!
2018 is here, and we’re optimistic about what this year has in store for public relations and marketing. Here are the top five trends on our radar.
Co-branding is a powerful way to reach new customers and build brand loyalty, and it’s a force to be reckoned with in the marketing world right now. Brands are teaming up more than ever before to take advantage of this win-win strategy that’s designed to boost sales and awareness for everyone involved.
People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.
There are two very different types of public relations professionals in this world – agency people and corporate people. As someone who has spent her entire career on the agency side, I can’t speak for the corporate communications or internal PR side, but I can share some of the reasons I love working in a PR agency environment. Variety, Variety, Variety
LPR hit the green at Topgolf last week for some St. Patrick's Day team building and mandatory agency fun. Despite our collective lack of golf skills, we had a blast and enjoyed spending quality time together outside the office. We started the afternoon with some green beer and tasty appetizers. (Topgolf's bacon mac & cheese spring rolls are to die for!)
Dear LPR Clients, With Valentine’s Day around the corner, we wanted to take a moment to tell you how much we appreciate you.
The past few weeks have been full of hard work, crazy travel schedules and some occasional stress. But it’s all worth it when we can land that coveted media hit or put on a successful event with you… and then celebrate a job well done together.
Thanks for trusting us, working hard with us and having fun with us. YOU are the reason we love what we do.
Your LPR Team
P.S. We made a “scrapbook” of some of our favorite moments with you the past few months. Enjoy! : )
Christi celebrates a fun and successful awards banquet with friends on the ALON/7-Eleven team:
Amanda and our friends at DFW Airport strike a pose in honor of their mutual love for the movie "Frozen":
Shelby gets her groove on with the New Orleans Pelicans mascot at a Domino's DXP launch event:
Amanda and the TopGolf team let loose after a busy week at the PGA Show:
Last week was more than full at LPR, with many things for which to be grateful:
Along with our teammates ABI, MRR and Associates and The Marketing Zen, we had a great roll-out on the new brand for client Dallas Fort Worth International Airport.
We also hosted the 2016 Alon Brands Creative Summit, identifying marketing strategies and approaches for more than 300 company-owned convenience stores and approximately 600 independent distributors and convenience store operators.
Within our “family,” though, nothing could make me more proud than LPR Director of Client Services Christi Chesner receiving word that she passed the examination awarding her the designation Accredited in Public Relations (APR).
Granted by the Universal Accreditation Board through the Public Relations Society of America (PRSA), the APR designation is a voluntary credential for professionals who demonstrate experience and proficiency in a broad range of knowledge, skills and abilities in public relations, as well as an understanding of ethics and ethical behavior.
Unlike many other professions, there are minimal barriers to entry into the field of public relations. The discipline of acquiring the knowledge and skills, gaining the experience and then proving it through a statistically valid examination process demonstrates commitment to excellence that our clients expect. About 18 percent of PRSA’s membership have earned their APR, including all three of us on the LPR leadership team.
Through smart and strategic work, service to our profession and belief in the value of personally investing time, talents and finances to earn a seat with what many see as the “best of the best,” Christi exemplifies our commitment to quality relationships and outcomes over jobs and outputs.
Next time you talk with Christi Chesner, APR, I hope you’ll join me in congratulating her on her latest personal accomplishment.
We’re all human, and humans make mistakes. It’s how we deal with these mistakes, whether our own errors or our clients’ missteps, that make good public relations professionals great. LPR's Christi Chesner looks at how a very public glitch at the 2014 Winter Olympics became a PR win in the end.