Viewing entries tagged
Christi Matthys

On Our Radar: Co-Branding

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On Our Radar: Co-Branding

Co-branding is a powerful way to reach new customers and build brand loyalty, and it’s a force to be reckoned with in the marketing world right now. Brands are teaming up more than ever before to take advantage of this win-win strategy that’s designed to boost sales and awareness for everyone involved.

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Making Valuable Connections: Corporate Events

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Making Valuable Connections: Corporate Events

People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.

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Agency PR vs. Corporate PR

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Agency PR vs. Corporate PR

There are two very different types of public relations professionals in this world – agency people and corporate people. As someone who has spent her entire career on the agency side, I can’t speak for the corporate communications or internal PR side, but I can share some of the reasons I love working in a PR agency environment. Variety, Variety, Variety

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Let's Play: LPR Goes Green with Topgolf

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Let's Play: LPR Goes Green with Topgolf

LPR hit the green at Topgolf last week for some St. Patrick's Day team building and mandatory agency fun. Despite our collective lack of golf skills, we had a blast and enjoyed spending quality time together outside the office. We started the afternoon with some green beer and tasty appetizers. (Topgolf's bacon mac & cheese spring rolls are to die for!)

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A Love Letter to Our Clients

Dear LPR Clients, With Valentine’s Day around the corner, we wanted to take a moment to tell you how much we appreciate you.

The past few weeks have been full of hard work, crazy travel schedules and some occasional stress. But it’s all worth it when we can land that coveted media hit or put on a successful event with you… and then celebrate a job well done together.

Thanks for trusting us, working hard with us and having fun with us. YOU are the reason we love what we do.

Sincerely,

Your LPR Team

P.S. We made a “scrapbook” of some of our favorite moments with you the past few months. Enjoy! : )

Christi celebrates a fun and successful awards banquet with friends on the ALON/7-Eleven team:

Celebrating a fun and successful awards banquet with friends on the ALON/7-Eleven team earlier this week.

Celebrating a fun and successful awards banquet with friends on the ALON/7-Eleven team earlier this week.

Amanda and our friends at DFW Airport strike a pose in honor of their mutual love for the movie "Frozen": 

DFW Frozen

DFW Frozen

Shelby gets her groove on with the New Orleans Pelicans mascot at a Domino's DXP launch event:

Dominos New Orleans

Dominos New Orleans

Amanda and the TopGolf team let loose after a busy week at the PGA Show

TopGolf PGA Show

TopGolf PGA Show

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Congratulations, Christi Chesner, APR!

Christi Chesner earns her APR

Christi Chesner earns her APR

Last week was more than full at LPR, with many things for which to be grateful:

  • Along with our teammates ABI, MRR and Associates and The Marketing Zen, we had a great roll-out on the new brand for client Dallas Fort Worth International Airport.

  • We also hosted the 2016 Alon Brands Creative Summit, identifying marketing strategies and approaches for more than 300 company-owned convenience stores and approximately 600 independent distributors and convenience store operators.

  • Within our “family,” though, nothing could make me more proud than LPR Director of Client Services Christi Chesner receiving word that she passed the examination awarding her the designation Accredited in Public Relations (APR).

Granted by the Universal Accreditation Board through the Public Relations Society of America (PRSA), the APR designation is a voluntary credential for professionals who demonstrate experience and proficiency in a broad range of knowledge, skills and abilities in public relations, as well as an understanding of ethics and ethical behavior.

Unlike many other professions, there are minimal barriers to entry into the field of public relations. The discipline of acquiring the knowledge and skills, gaining the experience and then proving it through a statistically valid examination process demonstrates commitment to excellence that our clients expect. About 18 percent of PRSA’s membership have earned their APR, including all three of us on the LPR leadership team.

Lewis Public Relations leadership team

Lewis Public Relations leadership team

Through smart and strategic work, service to our profession and belief in the value of personally investing time, talents and finances to earn a seat with what many see as the “best of the best,” Christi exemplifies our commitment to quality relationships and outcomes over jobs and outputs.

Next time you talk with Christi Chesner, APR, I hope you’ll join me in congratulating her on her latest personal accomplishment.

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The Best of Both Worlds

CC at Acumera

CC at Acumera

The past six months have been VERY busy here at LPR. My LPR travels have taken me down to Austin quite a bit lately to work with one of our clients, Acumera, a growing technology company that provides network connectivity, security and visibility for convenience stores. We’ve been working with Acumera since 2012, but they recently decided to up the ante with our relationship. They needed an internal marketing resource, but didn’t want to worry about the learning curve or overhead costs associated with adding a full-time team member. Since I’d been on the account for more than three years, I was able to jump in and fill the role, giving Acumera the benefits of having both an agency team and a dedicated “internal” resource to support Vice President of Sales and Marketing Tom Yemington.

We’ve accomplished a LOT in the past six months. In addition to managing traditional public relations activities, including news releases, thought leadership and media relations, I contributed to marketing strategy, message development and sales collateral development. We’re also about to launch a new Acumera website. (Stay tuned!)

The whole experience has reinforced our philosophy that the most successful agency-client relationships are those that truly integrate agency team members into the client’s culture and business. It’s the best of both worlds.

Here’s a quick video from Tom on why he decided to use a PR agency to support his marketing efforts.

Turning an Olympic-Sized FAIL into a Public Relations WIN

We’re all human, and humans make mistakes. It’s how we deal with these mistakes, whether our own errors or our clients’ missteps, that make good public relations professionals great. LPR's Christi Chesner looks at how a very public glitch at the 2014 Winter Olympics became a PR win in the end.