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LPR's Top Social Moments of 2015

It’s been a busy year at Lewis Public Relations. This year, we updated our website, revamped our content and social strategies, streamed our first Periscope and survived mobilegeddon. Here’s a look back at the best of 2015 for LPR:  Most Popular Blog Posts

  • Born For Public Relations - A look at Amanda Hill's path to LPR on her second work anniversary.
  • Dear PR Graduates - Advice for new public relations graduates as they enter in the workforce.
  • Goodbye, Steve Blow - In the changing media landscape, The Dallas Morning News bid farewell to many great reporters in 2015.
  • Going Back to School with APR - LPR's Director of Account Service Christi Chesner shared her story on pursuing her APR. (Spoiler: she succeeded!)
  • A New Brand Takes Flight - Dallas Fort Worth International Airport launches a new brand built on strategic international growth and excellent customer experience.

Top Tweets

Recode Tweet

AA Dreamliner tweet

Facebook Favorites

  • Amanda's Second Workiversary at LPR

AH FB post

  • Christi receives her APR

CC FB post

 

We’d love to hear what your favorite was. Comment below or connect with us on Twitter. Thanks for stopping by, and we hope to see you back next year!

 

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A New Brand Takes Flight

Congratulations to our client and friends at Dallas Fort Worth International Airport, who officially launched the entity’s new brand this morning. Blake, Ashley and I were there for the big brand reveal – complete with an unveiling of the new logo, media interviews and plenty of photo opps. But the truth is, while the public first saw DFW’s new logo and look today, passengers, media and influencers have been introduced to the new brand for several months now.

You see, DFW Airport did branding right. It’s not about a logo. It’s bigger than Pantone colors. A true rebrand is a refreshing of the organization’s approach to its business.

Since CEO Sean Donohue joined DFW in 2013, he, the board and his leadership team have been aggressively pursuing excellence at the world’s fourth busiest airport.

DFW close up-2
DFW close up-2

In three years, Sean has added several new international routes, giving Dallas Fort Worth residents (and tons of connecting passengers) access to destinations like Hong Kong, Beijing, Abu Dhabi, Dubai and all over the world.

If you’ve been to DFW recently, surely you’ve noticed the major renovations that are finishing up, thanks to the TRIP program.

Follow @dfwairport on nearly any social media channel, and you’ll notice an immediate and personal response to any comment – whether positive or negative.

And, this year, the Airport hired a new senior vice president totally in charge of improving the customer experience.

Now that is a rebrand.

So, again, congratulations to DFW Airport on the public launch of exciting changes that have been in the works for some time. We’re looking forward to journeying with you and our other agency partners – including Alpha Business Images, MRR & Associates and The Marketing Zen Group – on this new brand path.

Be sure to follow DFW Airport’s on Periscope for videos of today’s event and more to come!

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