Viewing entries tagged
PR

CEO Activism: Is it time to speak up?

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CEO Activism: Is it time to speak up?

CEO activism is on the rise, according to numerous studies, and consumers are taking notice - in a positive way. Three Box analyzes a few key principles for CEOs to consider BEFORE they choose to speak out on a hot-button issue.

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Best PR Wins of 2017

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Best PR Wins of 2017

2017 has come and gone, but we don’t want to forget about some of the biggest PR wins of the past year. Here are a few of our most memorable examples of great PR, marketing and communications.

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LPR's Top Social Moments of 2015

It’s been a busy year at Lewis Public Relations. This year, we updated our website, revamped our content and social strategies, streamed our first Periscope and survived mobilegeddon. Here’s a look back at the best of 2015 for LPR:  Most Popular Blog Posts

  • Born For Public Relations - A look at Amanda Hill's path to LPR on her second work anniversary.
  • Dear PR Graduates - Advice for new public relations graduates as they enter in the workforce.
  • Goodbye, Steve Blow - In the changing media landscape, The Dallas Morning News bid farewell to many great reporters in 2015.
  • Going Back to School with APR - LPR's Director of Account Service Christi Chesner shared her story on pursuing her APR. (Spoiler: she succeeded!)
  • A New Brand Takes Flight - Dallas Fort Worth International Airport launches a new brand built on strategic international growth and excellent customer experience.

Top Tweets

Recode Tweet

AA Dreamliner tweet

Facebook Favorites

  • Amanda's Second Workiversary at LPR

AH FB post

  • Christi receives her APR

CC FB post

 

We’d love to hear what your favorite was. Comment below or connect with us on Twitter. Thanks for stopping by, and we hope to see you back next year!

 

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Public Relations Tips for Ethics Month (and Every Month)

PRSA web appDid you know September is Ethics Awareness Month at Public Relations Society of America? To highlight the importance of adhering to an ethical code in our work throughout the year, PRSA has made “Ethics Every Day” the theme for the month this year. We all know ethics should be a part of our everyday routine, but it may not always be something that we work toward purposefully. Ethical lines and gray areas can grow especially hazy when interacting with audiences on social media channels. As the social media landscape rapidly evolves, it’s vital to have strategic guidelines for real-time response, content management and an approval process at your company or agency.

In PRSA’s Ethical Standards Advisory ESA-20, issued this month, the Board of Ethics and Professional Standards tackled the heady task of incorporating ethics in social media marketing. We encourage you to take the time to read over this advisory and apply it in your work. Here are some key takeaways as they relate to social media:

- Disclosure: Be transparent with full disclosures of background, affiliations and sponsorships to viewers, users and other stakeholders.

PRSA box fold out

- Safeguarding confidences: Protect confidential information and adhere to rules and guidelines of proper disclosure of information. Know when and when not to post. If you’re unsure, seek guidance and approval from legal counsel or appropriate authority.

- Free flow of information: Develop guidelines for sponsored content.

Be sure to visit PRSA’s Ethics Month site, where you can find thoughtful resources ethics. It has links to this month’s PRSAY ethics blogs, a schedule of #PREthics Twitter chats, a free webinar later this month, a link to the PRSA Ethics Quiz and even a free PRSA Ethics app available in the Android Market and the App Store. Plus, don’t miss the Ethical Essential Ingredients printable cut and fold box you can keep on your desk as a reminder or a just a great conversation starter!

Photo Credit: Social Media Outsourcer - Anderson Brian; PRSA Ethics app and Ethical Essentials Ingredients

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