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LPR Announces New Hire & Promotion


LPR Announces New Hire & Promotion

Lewis Public Relations (LPR), a full-service, Dallas-based public relations and strategic communications firm, today announced the hiring of Ashton Brown as an associate and the promotion of Shelby Tidwell to senior associate.


Internal Tools from PRSA Connect


Internal Tools from PRSA Connect

It’s rare that a PRSA national conference comes to our hometown, so when PRSA Connect announced its 2016 location in Dallas, I was in. (Not to mention, our awesome clients Topgolf and DFW Airport were presenting.) After nearly two days of presentations and networking, I’ll share a few key internal communications tools and learnings.


APR Resources for APR Month


APR Resources for APR Month

At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.



The 10 Commandments of Corporate Communications

10 Commandments Final

10 Commandments Final

By Shelby Tidwell The evolution of global news media has affected news outlets everywhere, including the Associated Press (AP) – the largest and most respected news organization in the world – which has altered its corporate communications department to contend with ever-changing media standards.

Ellen Hale, former senior vice president and director of corporate communications at AP, recently spoke to PRSA Dallas and Press Club of Dallas members about her time at AP and offered “The 10 Commandments of Corporate Communications.”

  1. Corporate communications should be the canary in the coal mine. You should be the first to indicate if a situation could be misinterpreted by the media.

  2. If it looks like the issue has wings, get in there fast and disrupt it before it gains traction with the media or public.

  3. Don’t count on anyone calling for comment or clarification; assume they will run with their own interpretation of the story or image.

  4. Be proactively transparent.

  5. If you’re wrong, fall on your sword – fall on it fast and completely.

  6. Explain, explain, explain!

  7. Know when to stop explaining. Get in, get out and don’t extend the issue any longer than you have to.

  8. If you don’t have shareable content, you’re sunk.

  9. Social media can be a curse, but it has proven to be a friendly beast – take advantage of it!

  10. Cultivate relationships with those in the media who can help.

If there’s a trend in Ellen’s list, it’s that honesty and transparency are not optional. The bigger and more powerful your organization is, the more likely you are to be under scrutiny. Don’t give your critics the chance to misinterpret your message – but if they do, be the one to correct it.



Congratulations, Christi Chesner, APR!

Christi Chesner earns her APR

Christi Chesner earns her APR

Last week was more than full at LPR, with many things for which to be grateful:

  • Along with our teammates ABI, MRR and Associates and The Marketing Zen, we had a great roll-out on the new brand for client Dallas Fort Worth International Airport.

  • We also hosted the 2016 Alon Brands Creative Summit, identifying marketing strategies and approaches for more than 300 company-owned convenience stores and approximately 600 independent distributors and convenience store operators.

  • Within our “family,” though, nothing could make me more proud than LPR Director of Client Services Christi Chesner receiving word that she passed the examination awarding her the designation Accredited in Public Relations (APR).

Granted by the Universal Accreditation Board through the Public Relations Society of America (PRSA), the APR designation is a voluntary credential for professionals who demonstrate experience and proficiency in a broad range of knowledge, skills and abilities in public relations, as well as an understanding of ethics and ethical behavior.

Unlike many other professions, there are minimal barriers to entry into the field of public relations. The discipline of acquiring the knowledge and skills, gaining the experience and then proving it through a statistically valid examination process demonstrates commitment to excellence that our clients expect. About 18 percent of PRSA’s membership have earned their APR, including all three of us on the LPR leadership team.

Lewis Public Relations leadership team

Lewis Public Relations leadership team

Through smart and strategic work, service to our profession and belief in the value of personally investing time, talents and finances to earn a seat with what many see as the “best of the best,” Christi exemplifies our commitment to quality relationships and outcomes over jobs and outputs.

Next time you talk with Christi Chesner, APR, I hope you’ll join me in congratulating her on her latest personal accomplishment.



Public Relations Tips for Ethics Month (and Every Month)

PRSA web appDid you know September is Ethics Awareness Month at Public Relations Society of America? To highlight the importance of adhering to an ethical code in our work throughout the year, PRSA has made “Ethics Every Day” the theme for the month this year. We all know ethics should be a part of our everyday routine, but it may not always be something that we work toward purposefully. Ethical lines and gray areas can grow especially hazy when interacting with audiences on social media channels. As the social media landscape rapidly evolves, it’s vital to have strategic guidelines for real-time response, content management and an approval process at your company or agency.

In PRSA’s Ethical Standards Advisory ESA-20, issued this month, the Board of Ethics and Professional Standards tackled the heady task of incorporating ethics in social media marketing. We encourage you to take the time to read over this advisory and apply it in your work. Here are some key takeaways as they relate to social media:

- Disclosure: Be transparent with full disclosures of background, affiliations and sponsorships to viewers, users and other stakeholders.

PRSA box fold out

- Safeguarding confidences: Protect confidential information and adhere to rules and guidelines of proper disclosure of information. Know when and when not to post. If you’re unsure, seek guidance and approval from legal counsel or appropriate authority.

- Free flow of information: Develop guidelines for sponsored content.

Be sure to visit PRSA’s Ethics Month site, where you can find thoughtful resources ethics. It has links to this month’s PRSAY ethics blogs, a schedule of #PREthics Twitter chats, a free webinar later this month, a link to the PRSA Ethics Quiz and even a free PRSA Ethics app available in the Android Market and the App Store. Plus, don’t miss the Ethical Essential Ingredients printable cut and fold box you can keep on your desk as a reminder or a just a great conversation starter!

Photo Credit: Social Media Outsourcer - Anderson Brian; PRSA Ethics app and Ethical Essentials Ingredients



Going “Back to School” with the APR

CC APR StudyDoes anyone else want to go buy some school supplies and head back to class after seeing all the cute back-to-school photos flying around social media today? This summer, I embarked on my own, personal version of back-to-school by pursuing my Accreditation in Public Relations (APR), which involves presenting a portfolio of work to a panel of accredited professionals, studying and sitting for the APR examination.

While everyone else was laying out clothes and packing lunches yesterday, I was sitting in a testing center taking a comprehensive exam on public relations, business, law, communications theory and ethics.

Now that the presentation and exam are both behind me, I just have to say that it has been the most valuable professional development investment I’ve ever made. I thought this whole process would be more of an exercise in demonstrating my knowledge, skills and abilities, rather than actually improving them.

Since I got my degree in public relations and have been practicing in the field since 2008, I didn’t think I was the type of candidate that would have a lot to learn from the process. Boy, was I wrong!

With real-world experience under my belt, the material I studied in college has so much more meaning and relevance. Reviewing best practices and core concepts (and even re-reading my PR textbooks) has been extremely valuable to my day-to-day work, and the whole process has truly helped me up my game in strategic planning, research and evaluation of the PR programs we deliver for our clients.

I still have to wait a few more weeks to get my results, but no matter what happens, I’ve never felt more empowered and equipped to practice public relations.

For those of you considering going back to school or participating in continuing education in your field, the timing will never be perfect…so you might as well bite the bullet and take advantage of the school supply clearance sales next week.

Photo credit: Tamara (ThingsPondered).



Public Relations & Marketing Blogs We Love

Blogs have sprung open the gates traditionally guarded by reporters and editors, but it can be hard to wade through the clutter to find quality content. LPR has been generating our own content for the past five years, and we’re avid followers of other public relations thought leaders, too. In the billions pages of internet, we wanted to share some of our recommendations for the best public relations blogs out there.

Best PR pro blogs:

Peter Shankman - TweetBrian Solis – Defining the impact of technology, culture and business

- May 2015: “When You Share Experiences You Help Strangers Make Decisions

Peter Shankman – Founder of Help A Reporter Out

- May 2015: “Lessons about cynical Facebook followers, raising the bar, and LensCrafters

Michael Smart – Former journalist, independent communications trainer

- February 2015: “5 Ways to React to a Journalist on Twitter Beyond a Compliment

Note: Michael Smart doesn’t have a blog, but his content is well worth signing up to receive his e-mail newsletters and to hear his insight in webinars and conferences.


Best industry blogs:

PR Dailyperiscope-meerkat-twitter-reporting Daily news site that delivers news, advice and opinions on public relations, marketing, social media and media

- June 2015: “5 reasons PR and marketing pros should curate content

Jounralistics – A nifty little blog about digital communications

- March 2015: “Periscope and Meerkat: The New ‘Twitter’ for Reporters

Millennial Marketing – Insight and commentary on the latest millennial consumer and marketing trends

- May 2015: “Three Ways to Use Content to Fuel Your Social Media Engagement

Spin Sucks – Professional Development for PR and Marketing Pros

- May 2015: “Five Tips for Effective Marketing Collateral


Blogs from the Public Relations Global Network:


Reed Public Relations, based in Nashville, TN

The Fearey Group, based in Seattle, WA

Ground Floor Media, based in Denver, CO

Landis Communications, Inc., based in San Francisco, CA

Buchanan Public Relations, based in Philadelphia, PA

HMA Public Relations, based in Phoenix, AZ


For length’s sake, we know we left some great ones off this list. If you see one we missed or want us to check out your blog, please comment below with the link or tweet us at @LPRDallas!


(We hope you count our blog as one of your go-to sources for public relations news and insights. While you’re here, check out some of our recent blogs highlighting client success and public relations insight.)


Photo Credits: Courtesy of Peter Shankman’s Twitter feed; Jounralistcs; Public Relations Global Network