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PRSA Dallas

Cross-Cultural Communication

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Cross-Cultural Communication

As the world continues to shrink, you’re going to have increased chances of working with international brands and media. Keep these tips in mind as you interact with people from different locations, cultures and personalities.

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LPR Announces New Hire & Promotion

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LPR Announces New Hire & Promotion

Lewis Public Relations (LPR), a full-service, Dallas-based public relations and strategic communications firm, today announced the hiring of Ashton Brown as an associate and the promotion of Shelby Tidwell to senior associate.

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The 10 Commandments of Corporate Communications

10 Commandments Final

10 Commandments Final

By Shelby Tidwell The evolution of global news media has affected news outlets everywhere, including the Associated Press (AP) – the largest and most respected news organization in the world – which has altered its corporate communications department to contend with ever-changing media standards.

Ellen Hale, former senior vice president and director of corporate communications at AP, recently spoke to PRSA Dallas and Press Club of Dallas members about her time at AP and offered “The 10 Commandments of Corporate Communications.”

  1. Corporate communications should be the canary in the coal mine. You should be the first to indicate if a situation could be misinterpreted by the media.

  2. If it looks like the issue has wings, get in there fast and disrupt it before it gains traction with the media or public.

  3. Don’t count on anyone calling for comment or clarification; assume they will run with their own interpretation of the story or image.

  4. Be proactively transparent.

  5. If you’re wrong, fall on your sword – fall on it fast and completely.

  6. Explain, explain, explain!

  7. Know when to stop explaining. Get in, get out and don’t extend the issue any longer than you have to.

  8. If you don’t have shareable content, you’re sunk.

  9. Social media can be a curse, but it has proven to be a friendly beast – take advantage of it!

  10. Cultivate relationships with those in the media who can help.

If there’s a trend in Ellen’s list, it’s that honesty and transparency are not optional. The bigger and more powerful your organization is, the more likely you are to be under scrutiny. Don’t give your critics the chance to misinterpret your message – but if they do, be the one to correct it.

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Investing in Professional Development in 2016

Fostering personal and professional growth has always been an important part of LPR’s culture, but it’s hard not to let it slip to the back burner when things get busy. That’s not going to happen this year. We’re trying something new and stepping our professional development game up a notch in 2016.

We just launched an agency-wide program that gives each team member a budget and time for professional development activities. Funds can be used on anything from conferences and workshops to textbooks and subscriptions. As long as it relates to strategic communications, leadership or business, it’s fair game.

The only catch is…if you don’t use it, you lose it. How’s that for motivation?

By empowering team members with time and money for professional development, we’re making a bold statement and encouraging new growth opportunities for the agency as a whole.

I’ve already heard so many great ideas about how to use the funds, it’s going to be hard to decide what to do first! Maybe a Coursera business course or a photography workshop? The upcoming PRSA Dallas social media boot camp sounds interesting, too.

If you have any suggestions or ideas based on your own professional development experiences, we’d love to hear them!

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