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Favorite Things of 2015

It’s hard to believe that 2016 is almost here.  While it’s easy to keep your focus forward-looking, it is equally important to remember where you came from. Take stock of your team’s successes and challenges. What has been hard to overcome, and what has been easy? Benchmarking is important for growth and measuring success, and celebrating wins is key to keeping your momentum going. Over the next month, you’ll start seeing “Top 10” and “Best of” lists and articles chronicling everything you can remember from 2015, including some things you probably wish you could forget. It started just this morning. Apple named Periscope app of the year. This one we love! Live-streaming is everywhere now. My family even shared over Periscope during the Thanksgiving holiday, and some of my cousins in South Carolina even tuned in. Mashable’s Christina Warren puts it best, “Periscope really captured the zeitgeist.”

If you follow @LPRDallas on social media, you’ve seen us get in on the Periscope action over the past few months, too. Earlier this week, our team took some time to reflect back and share our some of our favorite things of 2015.  In case you missed it, here’s a quick recap:

Amanda says her favorite memories as Lewis Public Relations being named one of the top PR firms in North Texas by the Dallas Business Journal and also being named finalist for the Texas Family Business of the Year by Baylor University’s Institute for Family Business.

Baylor Award photo

 

It’s been a full year for Christi. Her top two highlights are earning her Accreditation in Public Relations and getting engaged to her best friend!CC Engagement Pic

Jennifer celebrated her first work anniversary with LPR in October. She also really enjoyed organizing a book donation drive and getting to read with the kiddos at Vogel AlcoveVogel Alcove-donation box, JK

Shelby, LPR’s newest hire, marks her highlight as graduating from Baylor University. She had been interning with us during her senior year, and we’re so excited she joined the team full-time this summer. Sic 'Em Bears!ST Baylor graduation

Blake recounted his trip to Dubai for a PRGN conference as something that will be hard to top next year. He rode a camel for the first, and possibly the last, time with other PRGN leaders from across the world.

My favorite memory was helping out with DFW Airport’s Sunny Service Days campaign. Over the summer months, the Airport used social media to connect and engage with travelers to surprise and delight them in the terminals. It was coordinated effort with their marketing, corporate communications and customer service teams, and I was glad to have the opportunity to help support them with our other agency partners. Bonus highlight: Hosting LPR's Favorite Things of 2015 Periscope! (See full video in all its glory below.)AB at DFW

It was a good year here at LPR, and we know 2016 is going to be even better. We’d love to hear some of your favorite things. Comment here or connect with us on Twitter to share some of your 2015 favorites. Don't forget to watch our Periscope below!

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Periscope: Making the world smaller, one tweet at a time

In a world that is more connected than ever, it’s hard to imagine something could increase global connectivity, particularly on a social media level. Cue free live-streaming and connect it to Twitter.

For those who don’t know, Periscope is an app that lets a user film in real-time what’s happening around them on their phone. Other users can then log in either on Twitter or on Periscope to watch the live stream. Since Periscope is integrated with Twitter, a user’s Twitter followers instantly become a part of their Periscope audience.

DMN Periscope Tweet

There are no time or memory limitations, because the video is not saved to the phone. Users have 24 hours after filming to view the stream, which means Periscope combines the exclusivity of Snapchat, the relevancy of a news site and the brevity and immediacy of Twitter.

So, more than just being a cool, new trend,  what does Periscope mean for businesses?

Just as the name implies, Periscope allows a user to look up and out, seeing and experiencing things they wouldn’t otherwise be able to.

Events

Periscope significantly increases audience engagement. Users can experience an event even when they cannot physically attend. Thanks to Periscope’s live-commenting feature, audiences also can engage real-time with the person filming and others who are watching.

Crowdsourcing

Similarly, a company can ask customers and communities what they think of an idea or product and expect real-time responses. Research doesn’t get much easier than that.

Announcements

A business could make an announcement via Periscope, using the anticipation factor to the company’s advantage while also giving viewers a sense of inclusivity.

Behind-the-Scenes

For a change of pace, a company can use the app for more casual streaming, like offering behind-the-scenes looks at the office and team members. Candid streams here and there can make a business more relatable to customers and clients.

Data

Another draw for companies and brands to use Periscope is the ability to track metrics on its streams. Periscope provides data, such as viewers, time watched and duration.

 

Live-streaming as a social media platform is gaining traction. Periscope can become a powerful tool for engagement once social media users – both businesses and individuals – find their Periscope niche and utilize its potential.

If you haven’t streamed a video on Periscope, try it out. You’ll find traveling the world on your lunch break is not so absurd after all.

 

Some of our favorite Periscope users:

The Dallas Morning News (@dallasnews) -- Local events and news coverage.

Jimmy Fallon (@jimmyfallon) -- Always a laugh.

Roger Federer (@rogerfederer) -- Where else can you watch him practice his back hand?

 

Photo by Anthony Quintano via Flickr