Viewing entries tagged
Public Relations Global Network

Five Com Agencies Join PRGN

Comment

Five Com Agencies Join PRGN

The Public Relations Global Network (PRGN) today announced the addition of five new communications agency affiliates to one of the world’s largest PR agency networks. These firms joined PRGN during the consortium’s recent meeting in Lisbon, Portugal earlier this month. 

Comment

Harnessing the Power of Brainstorms

Comment

Harnessing the Power of Brainstorms

When a client asks for a creative idea or strategy, our team gets giddy to put our heads together and lay ideas on the table during a brainstorming session. Brainstorms: where creative juices flow freely and no idea is a bad idea – but that doesn’t mean your brainstorming sessions can’t be structured.

Comment

Agencies in Minneapolis, NYC, Hong Kong join PRGN

Comment

Agencies in Minneapolis, NYC, Hong Kong join PRGN

Three top-notch communications firms, two in the U.S. and one in China, were welcomed as full members of the Public Relations Global Network (PRGN) at the spring conference of the one of the world’s largest networks of public relations agencies on Thursday, April 29, 2016, in Washington, D.C.

Comment

Comment

Welcome, The Hoyt Organization, to PRGN

Today, we're pleased to announce that Los Angeles-based The Hoyt Organization has joined the Public Relations Global Network, our collaboration of international public relations and marketing partners. Hoyt was officially invited to join PRGN today during the network's fall meeting in Dubai. Hoyt is a full-service, strategic public relations agency with capabilities in crisis communications, media relations, online marketing and brand development. With the addition of Hoyt, Lewis Public Relations and the other 48 PRGN agencies have added in-market expertise and resources in Los Angeles.

Please join us in welcoming The Hoyt Organization to PRGN.

 

The Hoyt Organization Los Angeles joins Lewis Public Relations in Public Relations Global Network

The Hoyt Organization at PRGN Fall 2015

Lewis Public Relations adds Los Angeles public relations partner as part of its Public Relations Global Network. Featured in picture (left to right): Leeza Hoyt, APR, founder and owner of The Hoyt Organization; and Kent Barrett, vice president of The Hoyt Organization

Lewis Public Relations and its 46 member Public Relations Global Network (PRGN) announced it has selected The Hoyt Organization, Inc., a Los Angeles-area based full- service public relations agency, as its newest affiliate. The induction into the global consortium was made during PRGN’s twice-yearly meeting, which just concluded in Dubai.

Adding The Hoyt Organization to our network means we now have an added ability to offer on-the-ground services in Los Angeles.

Founded in 1986, The Hoyt Organization (www.hoytorg.com) is a public relations agency based in Torrance, California, in the county of Los Angeles.  As a full-service strategic communications firm that provides complete public relations counseling and crisis communication services, The Hoyt Organization specializes in developing public relations programs for business to business and business to consumer-based companies that focus on the real estate, financial and professional services, retail, legal, technology and healthcare industries. The Hoyt Organization has created and executed programs encompassing all phases of PR, including communications, corporate image enhancement, media relations and digital and earned media services. Current clients include Auction.com, Sotheby’s International Realty, USC Lusk Center for Real Estate, Westwood Financial Corp., Genton Property Group for the Four Seasons Private Residence, Los Angeles, among others.

“Today’s business climate is global and it’s critical that we be able to serve companies in that capacity,” said Leeza Hoyt, APR, founder and CEO of The Hoyt Organization. “Joining PRGN is a logical extension of our ongoing efforts to grow our business in Southern California and around the country. It extends our reach into the world’s most significant global marketplaces where we now have the ability to provide on-the-ground coverage.”

The PRGN partners meet twice a year in cities around the world. The next meeting will be held in April 2016 in Washington, D.C. At each meeting, the firm’s leadership discuss ways the network and its client base can collaborate in local markets around the world.

Agency members are independent, local, owner-operated public relations and communications agencies that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. If a company or organization is interested in the services of PRGN’s local agency network, go to www.PRGN.com for more information.

PRGN is actively recruiting PR members in China, Africa, Belgium, Vancouver and New York. If a PR agency is interested in joining the network, visit the PRGN website’s member recruitment section for more information or email its membership chair, C.L. Conroy, at CL@conroymartinez.com.

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world.  With revenues of more than $110 million (U.S.D.), PRGN is one of the world’s largest international public relations networks.  PRGN harnesses the resources of approx. 50 independent public relations firms and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally.

Visit PRGN online at www.prgn.com or on twitter at @PRGN.

Comment

1 Comment

Email Overload: How to Manage 24/7 Access

Did you notice this gif roaming Twitter and Facebook? I saw it a few weeks ago, and the truth made me laugh and cringe at the same time. As a communicator, 24/7 access through email (and text) can lead to a never-ending, overwhelming and all-consuming inbox. So which camp do you claim?

Until recently, I sat on the right. My husband and friends have made several comments. “How do you keep up?” they ask. “Who are all those from?” they wonder. It was time to move to a better email policy.

I took to my inbox and set a goal to get down to each day. Here’s how I got from 2,000+ emails to under 100 – my new daily goal.

  • Start with the low-hanging fruit. Unsubscribe from unnecessary lists that don’t add daily value to your work. Sort by name and delete in mass groups. (Unroll.me is a great tool to do this automatically.)
  • Next, tackle emails by person. In an agency, this makes it easy to address one client at a time. You can either work down the inbox alphabetically, or search for certain people on the same account. Respond to and file all of “Client A-related emails,” then move on to “Client B,” etc.
  • Create a killer filing system. Folders in Outlook keep me sane. I have two major sections: clients and agency. Each client has its own folder. Large projects get subfolders. Emails for agency business get their own section.
  • Make it a daily priority. After a week of setting daily goals and moving my way through my inbox, I’m now making it a priority to spend 15 minutes a day to keep my email house in order. I feel organized, on top of requests and less stressed. Totally worth it.

As I started putting this post together, I reached out to our PRGN network and asked for their email best practices. Here are a few tips that they shared:

  • Use your inbox for immediate response and folders for archiving. “The only items in my inbox are the ones that need attention, all others get moved immediately after they're handled.” – Nicole Lasorda, Buchanan Public Relations in Philadelphia
  • Take care of requests immediately. “I have an ‘InBox Zero’ policy and ask staffers to follow that rule. I've learned it's better to take care of things quickly rather than let them build up.” – David Landis, Landis Communications in San Francisco
  • Follow the rules. “My best practice is creating folders and rules in Outlook—so emails automatically move. Of course, that means I need to actually look in the folders!” – Abbie Fink, HMA Public Relations in Phoenix
  • Find the built-in tools. “I live by the task function that you can use in either Outlook or Gmail. If an e-mail requires a response but I can't get to it immediately, I mark it as a task so it shows up on my to-do list.” – Lauren Reed, Reed Public Relations in Nashville
  • Turn off tools that are distracting. “I turned off the pop-up Outlook notifications so, when I am focused on a task, I am not distracted by a random email coming in.” Alexis Anderson, GroundFloor Media in Denver

What tips to you have for keeping your inbox in check? Comment below and help a fellow pro out!

Gif via @EliLanger on Twitter

1 Comment

Survey: CEOs Preparing for Media Interviews Must Have an Online Presence

Preparing to be interviewed by a North American journalist in the United States or Canada? While the top source of interview preparation material is still past media coverage, today’s journalists are getting a jump on their executive interviewees by studying their social media profiles.

Comment

Have we told you why we love PRGN?

 We’ve been a member of the Public Relations Global Network (PRGN) for more than a year now, and it’s safe to say we are really feeling the love – and our clients are, too. Just in the past few months, we’ve been able to tap into the network for several great opportunities.

PRGN Photo For example, our client, DFW Airport, recently expressed a desire to reach out to its global audiences in the UAE, Germany, France, Spain and China. We were immediately able to connect with our PRGN affiliates, The Content|Factory, Industrie-Contact, WE Agency SCR and Mileage Communications Pte Ltd, and they successfully translated and pitched DFW’s announcement to gain valuable coverage in those countries.

HMA Group Photo

We also just teamed up with HMA Public Relations in Phoenix, Landis Communications, Inc in San Francisco, The Fearey Group in Seattle and The Garrity Group in Albuquerque to start serving a new client that has locations throughout our respective regions. The PRGN model enables us to give the new client the specialized, local public relations service they need along with the cohesive, national strategic program that will help move the needle for their business.

Blake

Aside from expanding our portfolio for existing clients and gaining new clients with the help of other member agencies, PRGN is really about networking and camaraderie. At LPR, we’ve been fortunate to meet some interesting people and make some great friends through our membership in the network. It’s nice to know that whether it’s across the country or half-way around the world, we always have a colleague to have lunch with or place to stay.

Want to know more about Lewis Public Relations' global reach? Ask us!

Comment

The PR Awards Process…More Than Just a Trophy

It’s that time of year again… Public relations’ prime award season is in full swing. And yes, while we all enjoy honors and recognition, do awards really serve a purpose outside of self-promotion and office décor?

Fixing Data Breach PR

Today's LPR blog contribution is a guest post from David Fuscus, CEO of Xenophon Strategies in Washington, D.C. Along with LPR, Xenophon is a member of the Public Relations Global Network (PRGN). Read the original post here. “Year of the Retailer Breach” was how Verizon recently described 2013 in their annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems”.

Think global, engage local

As a Dallas boutique PR firm, some people may think that Lewis Public Relations (and other boutique agencies) only works with local mom-and-pop shops. Many of our clients are Texas-based, but most of them have a global focus—and, as their trusted counselors, so do we. That’s why our membership in the Public Relations Global Network (PRGN) is so valuable.

LPR Goes Global with PRGN

Lewis Public Relations has been accepted into the Public Relations Global Network (PRGN), an organization of nearly 50 smart, strategic and capable public relations agencies located throughout the world.