Viewing entries tagged
Texas PR

Join Our Team: PR Associate

Join Our Team: PR Associate

Are you fast-paced and motivated to make a difference? Do you want to work with national brands without the hoops of a big corporation? Can you think outside the box? If so, we want you.

LPR Announces New Hire & Promotion


LPR Announces New Hire & Promotion

Lewis Public Relations (LPR), a full-service, Dallas-based public relations and strategic communications firm, today announced the hiring of Ashton Brown as an associate and the promotion of Shelby Tidwell to senior associate.


Internal Tools from PRSA Connect


Internal Tools from PRSA Connect

It’s rare that a PRSA national conference comes to our hometown, so when PRSA Connect announced its 2016 location in Dallas, I was in. (Not to mention, our awesome clients Topgolf and DFW Airport were presenting.) After nearly two days of presentations and networking, I’ll share a few key internal communications tools and learnings.



LPR is Thankful

As we prepare for the Thanksgiving holiday, we'd like to thank you - our clients, colleagues and friends - for you continued support of our team and our agency. We're sending you warm wishes this holiday season. Happy Thanksgiving from Lewis Public Relations


(Our Thanksgiving cards have become an LPR tradition. Click here to check out a gallery of our past cards.)



LPR Honored By Institute for Family Business

When you sign on for a career in public relations, accolades generally are set aside for others. We are strategic advisers who work in the background, purposely putting our client CEOs and colleagues in the spotlight instead of ourselves. But everyone likes to have their hard work recognized. So when we receive an award, it's nice to share our own accomplishments as a firm.

Earlier this year, LPR was honored to again be named to the Dallas Business Journal's list of top 25 North Texas public relations agencies. We were pleased to earn PRSA's Bronze Anvil Award of Commendation and a PRSA Dallas Pegasus Award for our work with Texas Farm Bureau. And now, we're gratified to add another recognition to our agency honors.

Lewis Public Relations at Texas Family Business AwardsLast night, LPR Principal Blake Lewis, APR, Fellow PRSA, accepted the finalist award for the Texas Family Business of the Year. The Texas Family Business of the Year Awards Program recognizes multi-generational, family-owned firms whose families demonstrate a commitment to each other, to their employees, to the community and to business continuity.

We are extremely proud of the entire LPR team for shaping the culture and client results of our agency and making us worthy of such an honor.

And, of course, here is the official news release below.


Texas Family Business 2015 Finalist - Lewis Public Relations

Baylor Honors Family Businesses for Commitment to Community, Industry and Employees

Institute for Family Business celebrates Texas Family Businesses
WACO, Texas (Oct. 27, 2015) –The Institute for Family Business at Baylor University will honor the 2015 Texas Family Business of the Year Award winners and finalists at an awards banquet on November 19 at the  Paul L. Foster Campus for Business and Innovation.

The awards program – now in its 26th year – recognizes outstanding family firms who demonstrate a commitment to serve their community, industry and employees.

“The Institute for Family Business and Baylor University is privileged to honor great family businesses for the 26th consecutive year,” said William J.  Worthington, director of the Institute for Family Business within the Hankamer School of Business. “The applicant pool provided stunning examples of the impact that firm, family, and faith can have on individuals, businesses, and the communities they serve.”

This year’s winners are:

  • Small Family Business of the Year – Renfro Foods, Inc. – Fort Worth
  • Medium Family Business of the Year – The Arbor Behavioral Healthcare Facilities - Georgetown
  • Large Family Business of the Year – Georgetown Mortgage - Georgetown
  • Community Commitment Award –Tranum Auto Group - Temple
  • Family Values Award – Ben Franklin Apothecary - Duncanville
  • Fastest Growing Award – Ready Seal, Inc. - Lewisville
  • Well-Managed Award – Groves Equipment Rental Co., Inc. - Groves
  • Founders Award – Freddy’s Auto Glass & Mirror, Inc. - Waco
  • Heritage Award – Wylie Flower & Gift – Wylie
  • Stewardship Award – High Point Travel Inc. – Dallas
  • Young/New Business – Focus Behavioral Associates – Robinson

Finalists for the 2016 awards are:

  • Amaral Tellawi, PLLC -  Houston
  • Financial Management Professionals, Inc. – Austin
  • Home Abstract and Title Company - Woodway
  • Houston Texas Dental Spa – Houston
  • Lewis Public Relations, A Three Box Inc. Company -  Dallas
  • Natural Bridge Wildlife Ranch – San Antonio
  • Son Beverage Company – San Antonio

The Finalists include those companies that ranked so well, they impressed the panel of judges and scored within a fraction of the actual award winners.

Through the Texas Family Business of the Year Awards and other programs such as the Family Business Fall Forum and the Family Business Spring Symposium, the Institute for Family Business continues to fulfill its mission to develop and disseminate information relevant to the health and continuity of family businesses.  Visit for more information.

ABOUT BAYLOR Baylor University is a private Christian university and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.

ABOUT HANKAMER SCHOOL OF BUSINESS Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit and follow on Twitter at

ABOUT THE INSTITUTE FOR FAMILY BUSINESS The Institute for Family Business (IFB) is part of the Department of Entrepreneurship and Corporate Innovation at the Hankamer School of Business at Baylor University.  The IFB’s mission is to promote the tenets of Firm-Family-Faith on a global scale through transformational education, rigorous scholarship and Christian engagement between family owned businesses and Baylor University. Visit for more information.



Welcome, The Hoyt Organization, to PRGN

Today, we're pleased to announce that Los Angeles-based The Hoyt Organization has joined the Public Relations Global Network, our collaboration of international public relations and marketing partners. Hoyt was officially invited to join PRGN today during the network's fall meeting in Dubai. Hoyt is a full-service, strategic public relations agency with capabilities in crisis communications, media relations, online marketing and brand development. With the addition of Hoyt, Lewis Public Relations and the other 48 PRGN agencies have added in-market expertise and resources in Los Angeles.

Please join us in welcoming The Hoyt Organization to PRGN.


The Hoyt Organization Los Angeles joins Lewis Public Relations in Public Relations Global Network

The Hoyt Organization at PRGN Fall 2015

Lewis Public Relations adds Los Angeles public relations partner as part of its Public Relations Global Network. Featured in picture (left to right): Leeza Hoyt, APR, founder and owner of The Hoyt Organization; and Kent Barrett, vice president of The Hoyt Organization

Lewis Public Relations and its 46 member Public Relations Global Network (PRGN) announced it has selected The Hoyt Organization, Inc., a Los Angeles-area based full- service public relations agency, as its newest affiliate. The induction into the global consortium was made during PRGN’s twice-yearly meeting, which just concluded in Dubai.

Adding The Hoyt Organization to our network means we now have an added ability to offer on-the-ground services in Los Angeles.

Founded in 1986, The Hoyt Organization ( is a public relations agency based in Torrance, California, in the county of Los Angeles.  As a full-service strategic communications firm that provides complete public relations counseling and crisis communication services, The Hoyt Organization specializes in developing public relations programs for business to business and business to consumer-based companies that focus on the real estate, financial and professional services, retail, legal, technology and healthcare industries. The Hoyt Organization has created and executed programs encompassing all phases of PR, including communications, corporate image enhancement, media relations and digital and earned media services. Current clients include, Sotheby’s International Realty, USC Lusk Center for Real Estate, Westwood Financial Corp., Genton Property Group for the Four Seasons Private Residence, Los Angeles, among others.

“Today’s business climate is global and it’s critical that we be able to serve companies in that capacity,” said Leeza Hoyt, APR, founder and CEO of The Hoyt Organization. “Joining PRGN is a logical extension of our ongoing efforts to grow our business in Southern California and around the country. It extends our reach into the world’s most significant global marketplaces where we now have the ability to provide on-the-ground coverage.”

The PRGN partners meet twice a year in cities around the world. The next meeting will be held in April 2016 in Washington, D.C. At each meeting, the firm’s leadership discuss ways the network and its client base can collaborate in local markets around the world.

Agency members are independent, local, owner-operated public relations and communications agencies that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. If a company or organization is interested in the services of PRGN’s local agency network, go to for more information.

PRGN is actively recruiting PR members in China, Africa, Belgium, Vancouver and New York. If a PR agency is interested in joining the network, visit the PRGN website’s member recruitment section for more information or email its membership chair, C.L. Conroy, at

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world.  With revenues of more than $110 million (U.S.D.), PRGN is one of the world’s largest international public relations networks.  PRGN harnesses the resources of approx. 50 independent public relations firms and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally.

Visit PRGN online at or on twitter at @PRGN.



Inside LPR: Summer Fridays

Remember the feeling of the last day of school? The clock wound down and all you could think about was three months of free time, spending time with friends, hanging out at the pool... Then life happens. The real world kicks in. Schedules fill up. But summer's draw is still strong.

At Lewis Public Relations, we set out to capture that summer fun again by encouraging our team to get out and enjoy some free time. So, we created the LPR Summer Fridays program. We formed two teams to be sure clients were always served and the office remained open. Every other week, each team member can work ahead and take off after lunch for a fun Friday afternoon.

Some of us went on trips...

LPR Summer Friday-Christi Chesner

LPR Summer Friday - Ashley Brazell

Others hung out with friends...

LPR Summer Friday-Jennifer Kim

LPR Summer Friday-Shelby Tidwell

Blake spent time with his grandson...

LPR Summer Friday-Blake Lewis

And me? I used the time to run errands like getting my hair cut. (When you have a toddler, "alone time" is pretty appealing!)

LPR Summer Friday-Amanda Hill

We still have a few weeks left of Summer Fridays, and the team agrees it's been a great addition to our LPR culture.

What programs feed and energize your team? Let us know in a comment below, or tweet us at @LPRDallas.


Client Results: LPR Presents Media Tips to ALON Brands Distributors

At Lewis Public Relations, we count it as privilege to provide counsel to our clients. But we consider it an honor when clients ask the LPR team to share public relations best practices with their clients. On May 8, LPR's Blake Lewis and Christi Chesner presented media relations tips to ALON Brands' distributor network at the Southwest Fuel & Convenience Expo in Fort Worth, Texas. After the session, Blake and Christi had a chance to talk with Donna Harris of OPIS. Below is an article Donna wrote about their presentation. Well done, Blake and Christi!

This article is being reprinted with permission from OPIS and originally appeared in Oil Express. For more information on Oil Express, please visit or call (888) 301-2645.

ALON provides media relations tips

Fort Worth, Texas – The oil industry can easily get bad press when gasoline prices rise or crimes occur at gas stations. But ALON Brands believes petroleum marketers have some positive stories to tell and the refiner’s public relations representatives provided a tutorial to branded wholesalers at the ALON brand meeting during the recent Southwest Fuel & Convenience Expo here.

“We are storytellers,” said Blake Lewis III, principal for Lewis Public Relations of Dallas, whose firm represents ALON. “We owe it to customers, the brand and the industry to tell the story well.”

One example of a positive story: ALON’s expansion of a scholarship program into an internship program. The initiative provides the opportunity to sell the company and the industry to young people looking for a career and to demonstrate that ALON cares about employees, said Lewis.

At its brand meeting, ALON distributed 14 common-sense media relations tips on a laminated, wallet-size card. The dos appear on one side of the card and the don’ts appear on the flipside:

• Some dos: Gather and record the facts – who, what, when, where and why. Share the information with key team members. Designate one person to respond to the media. Deliver consistent messages. Manage expectations. Correct misinformation. Be honest every day and every time. For additional assistance, contact your brand representative. • Some don’ts: Don’t avoid or ignore the media, get angry or defensive, speculate, point fingers, reveal confidential security or personnel information, or wing it.

Next: Take a peek at ALON’s new form that helps marketers deal with a potential crisis.

Dear PR Graduates...

Dear PR Graduates, In the next few weekends, thousands of you will cross the stage of your respective university and walk into the "real world." It can be a day filled with mixed feelings - excitement, relief, anxiety, anticipation... We've all been there.

There's no crystal ball to tell you exactly what starting a PR career will look like, but let me offer a few tips I wish I'd known when I walked the stage a decade ago.

1. The learning has just begun.  You may have walked out of your last classroom, but successful PR pros are committed to lifelong learning. In my career, I've had to become an expert on oil and gas, data centers, telecommunications, agriculture, utilities and more. If you like the constant pursuit of knowledge, you're in the right place.

When you start your first job, get ready to be an active learner. Ask questions. Read trade magazines and newspapers. Pick up a new book. Not only will it pay off at work, you can carry a conversation with just about anyone.

2. Your schedule will be rocked.  Gone are the days of Fridays free from class, 10 a.m. start times and afternoon naps. PR is more than a 9-5 job - but there's also room for work-life balance. Find a routine that works for you (and your employer).

Are you an early bird? Come in before everyone else to get a jump on the day. Work better when you have a break to clear your mind? See if your boss is cool with you taking a break to go exercise in the afternoon.

3. Invest in yourself.  Several people (parents, teachers, family, friends) have invested a lot of time (and probably money) to get you here. Now it's time to invest in yourself.

Take the job that may pay less now but gives huge career potential. Be willing to pitch in for professional development opportunities. Consider squirreling away some cash for retirement.


Most of all, enjoy this time. You've passed a major milestone, and you're ready to start the next chapter of your story. Take a minute to look back on all you've accomplished, and then look forward to all that's to come.

Congratulations and job well done,

A Nostalgic PR Pro


Photo by Penn State via Flickr

Client Results: McKinstry & Corpus Christi

Today is the 45th anniversary of Earth Day. While everyone generally agrees in doing their part to help protect the environment, sometimes only the big companies with entire departments devoted to sustainability get to show off their good deeds. Here at Lewis Public Relations, we do a lot of little things to help with our fair share. We’re glad to have companies on our client roster that share this commitment. We’re happier still to help celebrate their accomplishments in this area. McKinstry, a national firm specializing in consulting, construction, energy and facility services, celebrated a big win with the completion of their second environmental phase of the Corpus Christi Energy Efficiency Conservation Project. Through water conservation, lighting and other efficiency efforts in 76 different buildings, McKinstry was able to reduce Corpus Christi’s carbon emissions by an estimated 6.6 million pounds and almost 43,000 kWh annually. To put that in perspective, that's equal to 827 acres of trees being planted or 581 cars removed from the road.

Earth Day - McKinstry helps Corpus Christi reduce environmental impact
Earth Day - McKinstry helps Corpus Christi reduce environmental impact

On Tuesday, the City of Corpus Christi was presented a refund check for $87,071.20 for its continued commitment to energy efficiency with the help of McKinstry’s work. Through the Energy Efficiency Conservation Project, Corpus Christi was eligible to participate in AEP’s Texas CitySmart Program, which helps municipalities save energy and money by providing no-cost facility improvement recommendations, and implemented through CLEAResult.

We’re glad to support clients that positively impact local communities, producing big results while also supporting green initiatives in the state and across the country. This was a big win for the City of Corpus Christi and a big win for McKinstry!

You can see coverage - pitched by the LPR team - of the check presentation from the Corpus Christi Caller-Times here: and from the Nueces County Record Star here:

More information on McKinstry's other projects in Texas may be found here:

(Photos credits: American Museum of Natural History and City of Corpus Christi)

Real Results for the Andy & Jordan Dalton Foundation

This week was fun week for us here at Lewis Public Relations. As a part of our relationship with Prolanthropy, we get to work with professional athletes who give back to North Texas communities. On Monday, we generated great media turnout at Cook Children’s Medical Center for a donation from the Andy and Jordan Dalton Foundation. Former TCU, now-Cincinnati Bengals Quarterback Andy Dalton and his wife, Jordan, work through their Foundation during the off-season to raise money to provide the children and families with video games and iPads. As they “pass it forward,” their hope is that the kids will find a distraction in these and have a fun way to pass the time during treatments and hospital stays. It was great to see Andy and Jordan bring smiles to these kids and their families.

Before the donation of “Andy & Jordan’s Hub,” we worked to promote ticket sales and coverage of the Foundation’s fundraiser, “Fiesta & Goal,” through earned media. On Wednesday night at Joe T. Garcia’s in Fort Worth, the Foundation hosted 225 guests and media at the event.

Andy and Jordan are doing great things here in the DFW community, as well as back home in Cincinnati. We were glad to partner with them to help make these events a success.

Check out some of our favorite coverage from WFAA’s Joe Trahan here: Also, a big thanks to Mac Engel with the Fort Worth Star-Telegram for spreading the word about the event:

Photos courtesy of the Andy & Jordan Dalton Foundation.

Three Tips for Meaningful Networking

Photo Credit: Nan Palmero Networking… it’s become a buzzword in public relations and elsewhere. Last week, the Harvard Business Review published an article on “The Right (and Wrong) Way to Network,” and it got me thinking about my own networking experiences. While the article had some good points, here are a few more tips to ensure success before, during and after you make a new connection.

1.  Don’t turn a networking opportunity into a sales pitch

Before going to any type of networking event or meeting, I try to remind myself to leave my business hat at the door. As someone who works for a public relations agency, new business is important, but it’s also important to not mistake a networking opportunity for a business opportunity. While a networking opportunity can lead to future business, putting the cart before the horse can leave a bad taste in people’s mouths and cost you in the end.

2.  Carry business cards

We’ve all been there… You meet someone new, reach in your pocket for a card and come up empty. While some may argue that business cards are a thing of the past, I’d say it’s just the opposite. There’s a reason why we still carry cards, even in today’s digital age. Chances are you’re not going to give your phone number to someone you just met, and if you’re at a conference it’s hard to remember everyone. For me, business cards are a great way to keep the conversation going beyond the initial meeting. They also allow you to easily reach out in the future.

3. Follow up

Whether you connect with someone in person, over the phone or via Skype, ALWAYS follow up. Regardless of the reason for connecting, following up reinforces the initial meeting and establishes credibility. I’m usually more likely to stay in contact with someone who takes the time to follow up. It shows that they’re genuine and willing to go the extra mile. A follow up also gives an opportunity to continue the original discussion and look for ways to benefit each other down the line.

Remember, while not always at the forefront of everyone’s mind, your actions (right or wrong) say a lot about your personal brand and the brands you represent. Networking can create rewarding opportunities beyond the next piece of business, but as with all things in life, there are very rarely shortcuts. Networking can seem like a long process, but the personal relationships you develop can make it worth it in the end.

Photo Credit: Nan Palmero


Have we told you why we love PRGN?

 We’ve been a member of the Public Relations Global Network (PRGN) for more than a year now, and it’s safe to say we are really feeling the love – and our clients are, too. Just in the past few months, we’ve been able to tap into the network for several great opportunities.

PRGN Photo For example, our client, DFW Airport, recently expressed a desire to reach out to its global audiences in the UAE, Germany, France, Spain and China. We were immediately able to connect with our PRGN affiliates, The Content|Factory, Industrie-Contact, WE Agency SCR and Mileage Communications Pte Ltd, and they successfully translated and pitched DFW’s announcement to gain valuable coverage in those countries.

HMA Group Photo

We also just teamed up with HMA Public Relations in Phoenix, Landis Communications, Inc in San Francisco, The Fearey Group in Seattle and The Garrity Group in Albuquerque to start serving a new client that has locations throughout our respective regions. The PRGN model enables us to give the new client the specialized, local public relations service they need along with the cohesive, national strategic program that will help move the needle for their business.


Aside from expanding our portfolio for existing clients and gaining new clients with the help of other member agencies, PRGN is really about networking and camaraderie. At LPR, we’ve been fortunate to meet some interesting people and make some great friends through our membership in the network. It’s nice to know that whether it’s across the country or half-way around the world, we always have a colleague to have lunch with or place to stay.

Want to know more about Lewis Public Relations' global reach? Ask us!


Lewis Public Relations Expands with New Associate

Lewis Public Relations (LPR), a full-service Dallas-based public relations and strategic communications firm, today announced Ashley Brazell has joined the firm as an associate to accommodate new clients and continued growth.

Meet LPR: Ashley Brazell

LPR is growing! This installment of "Meet LPR" features our newest associate, Ashley Brazell,  who came on board just last week. We're excited to welcome Ashley to the team and look forward to sharing her skills and experience with our clients.   Name: Ashley Brazell Joined LPR: February 2, 2015 Clients: Carrington College, McKinstry, ConocoPhillips


1. Why did you decide to leave the political sector and join a PR firm? I loved working in the political arena, but I didn't love the partisanship inside the beltway. When I moved to Washington, D.C., I was bright-eyed and very idealistic, and like many of my millennial cohorts, I wanted to affect some sort of change in our world. Initially, I wanted to accomplish my goals through the lens of public policy, but while on the Hill, I began to understand how important media, in all forms, dictates the status quo. I worked with some really great people, learned how to craft strategic messaging and just sort of never looked back.

2. What’s the best professional advice you've ever received from a mentor or colleague? It’s better to apologize later than waiting to ask for permission. I’ve had some really great mentors in my professional life. I’ve always been encouraged to take initiative and speak up and I think because of that, I have been afforded opportunities that others in my position may not have had—career or otherwise.

3. Ice Cream – Chocolate or Vanilla? Neither. My go to is Mediterranean Mint from Talenti.

4. What’s your favorite Dallas spot on the weekends? My husband has a knack for finding really great places, but I don’t think we have a favorite spot just yet. It all depends on what we’re in the mood for! We really like Ascension for a laid back brunch or well-made coffee. The masters at Parliament are really impressive if you want an artisan cocktail. Oak is fabulous. We really like the cinema, so we also frequent Alamo Drafthouse and the Angelika.

5. What is the most interesting place you've traveled (either for work or leisure)? My family is all really well-traveled and I've been really blessed to have traveled quite a bit from a really young age. I’ve been to Asia, Australia, Europe and South America. My closest sister is actually traveling all over the world right now and I’m really jealous seeing all her Instagram posts! So far, my oldest sister has the most stamps in her passport of the three of us and is currently working in Antarctica, which I would love to visit! Last year, I was able to see Ban Ki-moon speak at the United Nations; so I think technically speaking…I’ve “been” to more countries than either of them.

6. We understand that you've lived all over the U.S.  How does Dallas stack up to everywhere else? Dallas is great, except the drivers. I’m a big proponent of both hands-free laws and public transportation. I do miss being near New York’s performing arts scene, although there are some worthwhile-looking venues in the area I plan to check out. As far as a metropolitan area, Dallas has quite a bit to offer. More importantly, the best part about being back in Texas, Dallas in particular, is being closer to my family.



When asked one word (or phrase) to describe Ashley, here’s what her LPR teammates said:

Precise – “I’m going to go out on a limb and say that Ashley is one of the most detail-oriented team members at LPR. Given all the Type As around here, that is saying a LOT.”

Quick Learner – “Ashley hit the ground running and has picked up on things very quickly. That’s a huge asset not only for us as a team, but for our clients, as well!”

Cooperative and eager – “On the occasions that I've worked with Ashley, she dove in headfirst to new tasks and was willing to ask questions in order to better understand new situations.”

Strategic – “She is a very quick learner and is able to look at her work from different aspects in order to get the job done.”

Self-starter – "Ashley shows initiative in attending to client and agency demands."

Intuitive - "Ashley has a knack for anticipating what needs to be done and keeping a few steps ahead. She's great at thinking on her feet."

Click here to meet other LPR team members.

The Story Behind the Three Boxes

We’ve been getting a lot of questions about our logo lately. “Love your artwork. What does it mean?”  “Does it have something to do with a progression?” “What happened with the scribbles? Did somebody vandalize your conference room windows?”

#MediaMonday: Keven Ann Willey, The Dallas Morning News

HMA Public Relations, our PRGN affiliate and friends in Phoenix, Ariz., have a great blog series they call "Media Mondays." This week's featured newsy is Keven Ann Willey, editorial page editor at The Dallas Morning News.

Meet LPR: Blake Lewis

This month's “Meet LPR” post features our founder and principal, Blake Lewis. His interview was conducted by Amanda, so prepare for some candid answers...