Earth Day was yesterday, but your social media feed is probably still full of posts from companies promoting their “green” efforts. But how many of them actually follow through with their lofty CSR promises? We break down CSR campaigns and the companies that are working to make a difference in an authentic way.
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Our annual By the Numbers blog post shares agency highlights from the year.
People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.
LPR hit the green at Topgolf last week for some St. Patrick's Day team building and mandatory agency fun. Despite our collective lack of golf skills, we had a blast and enjoyed spending quality time together outside the office. We started the afternoon with some green beer and tasty appetizers. (Topgolf's bacon mac & cheese spring rolls are to die for!)