At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.
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2014 was a big one for LPR - one filled with great new clients, talented new faces and, of course, public relations results. Let's take a look at LPR's 2014 by the numbers:
Last week was more than full at LPR, with many things for which to be grateful:
Along with our teammates ABI, MRR and Associates and The Marketing Zen, we had a great roll-out on the new brand for client Dallas Fort Worth International Airport.
We also hosted the 2016 Alon Brands Creative Summit, identifying marketing strategies and approaches for more than 300 company-owned convenience stores and approximately 600 independent distributors and convenience store operators.
Within our “family,” though, nothing could make me more proud than LPR Director of Client Services Christi Chesner receiving word that she passed the examination awarding her the designation Accredited in Public Relations (APR).
Granted by the Universal Accreditation Board through the Public Relations Society of America (PRSA), the APR designation is a voluntary credential for professionals who demonstrate experience and proficiency in a broad range of knowledge, skills and abilities in public relations, as well as an understanding of ethics and ethical behavior.
Unlike many other professions, there are minimal barriers to entry into the field of public relations. The discipline of acquiring the knowledge and skills, gaining the experience and then proving it through a statistically valid examination process demonstrates commitment to excellence that our clients expect. About 18 percent of PRSA’s membership have earned their APR, including all three of us on the LPR leadership team.
Through smart and strategic work, service to our profession and belief in the value of personally investing time, talents and finances to earn a seat with what many see as the “best of the best,” Christi exemplifies our commitment to quality relationships and outcomes over jobs and outputs.
Next time you talk with Christi Chesner, APR, I hope you’ll join me in congratulating her on her latest personal accomplishment.
LPR's Director of Account Service Christi Chesner provides a unique perspective on the process of training for the Accreditation in Public Relations credential.
This year marks 50 years of the Accredited in Public Relations (APR) credential, and April is Accreditation Month. It’s a time for us to celebrate the thousands of public relations professionals who have made the personal and professional investment and demonstrated their mastery of essential knowledge, skills and abilities of the public relations profession.