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client win

Client Results: LPR Presents Media Tips to ALON Brands Distributors

At Lewis Public Relations, we count it as privilege to provide counsel to our clients. But we consider it an honor when clients ask the LPR team to share public relations best practices with their clients. On May 8, LPR's Blake Lewis and Christi Chesner presented media relations tips to ALON Brands' distributor network at the Southwest Fuel & Convenience Expo in Fort Worth, Texas. After the session, Blake and Christi had a chance to talk with Donna Harris of OPIS. Below is an article Donna wrote about their presentation. Well done, Blake and Christi!

This article is being reprinted with permission from OPIS and originally appeared in Oil Express. For more information on Oil Express, please visit www.opisnet.com/products/oil-express.aspx or call (888) 301-2645.

ALON provides media relations tips

Fort Worth, Texas – The oil industry can easily get bad press when gasoline prices rise or crimes occur at gas stations. But ALON Brands believes petroleum marketers have some positive stories to tell and the refiner’s public relations representatives provided a tutorial to branded wholesalers at the ALON brand meeting during the recent Southwest Fuel & Convenience Expo here.

“We are storytellers,” said Blake Lewis III, principal for Lewis Public Relations of Dallas, whose firm represents ALON. “We owe it to customers, the brand and the industry to tell the story well.”

One example of a positive story: ALON’s expansion of a scholarship program into an internship program. The initiative provides the opportunity to sell the company and the industry to young people looking for a career and to demonstrate that ALON cares about employees, said Lewis.

At its brand meeting, ALON distributed 14 common-sense media relations tips on a laminated, wallet-size card. The dos appear on one side of the card and the don’ts appear on the flipside:

• Some dos: Gather and record the facts – who, what, when, where and why. Share the information with key team members. Designate one person to respond to the media. Deliver consistent messages. Manage expectations. Correct misinformation. Be honest every day and every time. For additional assistance, contact your brand representative. • Some don’ts: Don’t avoid or ignore the media, get angry or defensive, speculate, point fingers, reveal confidential security or personnel information, or wing it.

Next: Take a peek at ALON’s new form that helps marketers deal with a potential crisis.

Infomart Data Centers taps Lewis Public Relations as agency of record

Lewis Public Relations (LPR), a Dallas-based public relations and strategic communications agency, announced that Infomart Data Centers – one of the largest data center companies in the nation – has selected LPR as its agency of record. In October 2014, Fortune Data Centers merged with The Infomart to create Infomart Data Centers, now among the globe’s most connected, carrier-neutral data centers. Infomart Data Centers reached out to LPR to assist in establishing its post-merger brand identity and advancing the company’s next generation technology story.

Currently focused on four facilities across the country, including Dallas’ iconic Infomart building on Stemmons Freeway, Infomart Data Centers specializes in providing superior connectivity, unmatched performance and consistent reliability to its customers. In addition to Dallas, the company operates wholesale data centers in Portland and Silicon Valley, with a fourth location in Ashburn, Va., expected to come online next year.

“The Infomart is a Dallas landmark, symbolizing our city’s vision to be a major hub for technology and innovation in the United States,” said LPR Principal Blake Lewis, APR, Fellow PRSA. “The newly formed Infomart Data Centers organization brings major technology investment to the North Texas region, and we’re proud to apply LPR’s industry expertise and connections to amplify the brand in Dallas and across the U.S.”

Infomart Dallas

LPR will provide strategic messaging, media relations, industry analyst outreach and stakeholder engagement for the national Infomart Data Centers brand.

“Because of the public relations and strategic marketing work we are already performing within the technology space and LPR’s relationships in the Dallas/Fort Worth media market, we’re the right match for Infomart Data Centers as they begin to define and tell their brand story,” Lewis added.

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About Infomart Data Centers Founded in 2006, Infomart Data Centers (formerly Fortune Data Centers) is an award-winning, industry leader in building, owning and operating highly efficient, cost-effective wholesale data centers. Each of its national facilities meet or exceed the toughest industry standards for data centers in all operational categories of availability, security, connectivity and physical resilience. Recognized for its consistent excellence, Infomart Data Centers is committed to maintaining its reputation of reliability and responsible, best-in-class management and operations. For more information, please visit www.infomartdatacenters.com or connect with Infomart on Twitter and LinkedIn.

About Lewis Public Relations Lewis Public Relations is a Dallas-based public relations and strategic communications agency that applies strategic thinking and get-it-done capabilities to a broad range of client challenges and opportunities. Focusing on business-to-business communications, the team combines the knowledge and experience of a large, multinational agency with the agility and value of an entrepreneurial boutique firm. Visit www.lewispublicrelations.com to learn more, or find us on Twitter, LinkedIn and Facebook.

 

Photo courtesy of Mark Atwood via Flickr

Client Results: McKinstry & Corpus Christi

Today is the 45th anniversary of Earth Day. While everyone generally agrees in doing their part to help protect the environment, sometimes only the big companies with entire departments devoted to sustainability get to show off their good deeds. Here at Lewis Public Relations, we do a lot of little things to help with our fair share. We’re glad to have companies on our client roster that share this commitment. We’re happier still to help celebrate their accomplishments in this area. McKinstry, a national firm specializing in consulting, construction, energy and facility services, celebrated a big win with the completion of their second environmental phase of the Corpus Christi Energy Efficiency Conservation Project. Through water conservation, lighting and other efficiency efforts in 76 different buildings, McKinstry was able to reduce Corpus Christi’s carbon emissions by an estimated 6.6 million pounds and almost 43,000 kWh annually. To put that in perspective, that's equal to 827 acres of trees being planted or 581 cars removed from the road.

Earth Day - McKinstry helps Corpus Christi reduce environmental impact
Earth Day - McKinstry helps Corpus Christi reduce environmental impact

On Tuesday, the City of Corpus Christi was presented a refund check for $87,071.20 for its continued commitment to energy efficiency with the help of McKinstry’s work. Through the Energy Efficiency Conservation Project, Corpus Christi was eligible to participate in AEP’s Texas CitySmart Program, which helps municipalities save energy and money by providing no-cost facility improvement recommendations, and implemented through CLEAResult.

We’re glad to support clients that positively impact local communities, producing big results while also supporting green initiatives in the state and across the country. This was a big win for the City of Corpus Christi and a big win for McKinstry!

You can see coverage - pitched by the LPR team - of the check presentation from the Corpus Christi Caller-Times here: http://bit.ly/1OFZ36o and from the Nueces County Record Star here: http://bit.ly/1HgKSWu.

More information on McKinstry's other projects in Texas may be found here: http://bit.ly/1OC30uE.

(Photos credits: American Museum of Natural History and City of Corpus Christi)

The PR Awards Process…More Than Just a Trophy

It’s that time of year again… Public relations’ prime award season is in full swing. And yes, while we all enjoy honors and recognition, do awards really serve a purpose outside of self-promotion and office décor?

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Celebrating a new opportunity for our colleagues at EverittCo and Aars | Wells

Earlier today, EverittCo shared with clients and others that the firm would be merging with Aars | Wells. We’re all looking forward to continuing our collaborative activities in the coming months and years as trusted colleagues and friends. More importantly, we are wishing Mark, Alex and their employees all the best as they take two talented marketing firms and make them one.

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Clean TEAM Initiative: Alon Brands Recognizes Engagement

While one of the big buzz words was “sustainability” in 2011, this year already appears to be the year of engagement… with peers, co-workers, customers and others. From creating desires to visit a FINA/7-Eleven convenience store to extending the customer experience beyond store doors, LPR client Alon Brands illustrates engagement at its best through its Clean TEAM initiative. Clean TEAM recognizes and awards FINA/7-Eleven stores for clean and attractive facilities, as well as top-quality customer service. This program goes the extra mile in recognizing the hard work and persistence it takes to make a store customer-ready.

On Thursday, Feb. 2, a group of Alon Brands employees and FINA/7-Eleven store managers and employees gathered across the street from store #51703 on Menaul Blvd. in Albuquerque to honor winning store manager Christina Lopez. Joined by Trudy Jones of the Albuquerque City Council and Joy Davis of the Greater Albuquerque Chamber of Commerce, company leaders recognized and spoke about the importance of well-run and well-stocked convenience stores to the community.

At the end of the event, Christina received the keys to a 2012 Chevrolet Equinox. This presentation is, in itself, a form of engagement. The award sets the standard for other FINA/7-Eleven stores to strive toward, as well as reinforces the engagement demonstrated by Christina and her teammates.

Going beyond the Clean TEAM event, Alon Brands sponsored a Customer Appreciation Week at all the company’s stores in Albuquerque during the week of the Clean TEAM event, providing customers with discounts and giveaways. This is another form of customer engagement, a key element to creating brand relationships.

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Whether you’re a store manager organizing your employee’s daily assignments or a store employee making sure the store is ready to deliver an over-the-top customer experience, engagement connects everyone together.

Food for thought, from the public relations perspective: The realm of public relations works the same way: employees, professionals and clients are all connected through engagement. Without the buzz word “engagement” in the public relations profession’s vocabulary, our job would cease to exist.

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