We compiled a list of our favorite marketing stunts, company rebrands and unforgettable campaigns from the year.
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To educate an entire community about flood control, we went to a local group of second graders.
Implementing community relations tactics into your communications strategy can take a campaign’s impact to the next level. We’re sharing what we learned from our work on a collaboration between Dallas Summer Musicals and the Dallas Zoo.
People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.
When your client opens 14 new stores in one city, it’s big news. This week, Alon Brands acquired 14 new stores in the Albuquerque area from family-owned Roberts Oil Company. The acquisition expands the ALON/7-Eleven footprint by more than 50% in Albuquerque, bringing the total number of stores in the area to 38. That’s a lot of Slurpees!
This expansion is part of a significant investment Alon Brands is making in the Albuquerque region. The company just finished remodeling all of its locations in the area and built a brand new store in Rio Rancho (see: Putting the Grand in Grand Opening).
LPR helped Alon celebrate the acquisition and recognize Roberts Oil for its 40+ years in business by coordinating a ribbon-cutting and Slurpee toast with the Roberts family and the Albuquerque Chamber.
The acquisition story was both newsworthy and interesting to local and industry media, gaining coverage on KRQE-TV, The Albuquerque Journal, Albuquerque Business First, as well as Convenience Store News, CSP, and Convenience Store Decisions, to name a few.
We’re proud of the commitment Alon Brands has made and will continue to make to the community and customers in Albuquerque. Congratulations, Alon Brands!
On May 21, Lewis Public Relations and our other Public Relations Global Network (PRGN) offices will be working to support Carrington College’s attempt to break the GUINNESS WORLD RECORDS™ for most blood pressure checks within an eight hour period.
The American Heart Association calls high blood pressure a “silent killer” because it is typically symptom-free. According to the Center for Disease Control, 1 of every 3 adults in the U.S. has high blood pressure, but only about half of those 70 million Americans have it under control.
To celebrate National High Blood Pressure Education Month, 17 campuses within the Carrington College network are partnering together to increase local communities’ knowledge about blood pressure and provide education about health risks associated with both pre-hypertension and hypertension.
Kicking off Carrington’s Mesquite campus blood pressure check, there will be a special guest from the American Heart Association, located here in Dallas. As this theme directly correlates to its mission, Carrington College is excited to partner with this great cause!
Come by to see us tomorrow between 1-9 p.m. at Carrington College, 3733 West Emporium Circle, Mesquite, Texas 75150.
You can follow along with Carrington’s tracker for the event at CarringtonBreaksRecords.com. Also, check out what's going on in other markets with our partner PRGN offices in Phoenix, San Francisco and Seattle.
Will you help us break this world record? It may save your life!
Photo Credits: Carrington College
Today is the 45th anniversary of Earth Day. While everyone generally agrees in doing their part to help protect the environment, sometimes only the big companies with entire departments devoted to sustainability get to show off their good deeds. Here at Lewis Public Relations, we do a lot of little things to help with our fair share. We’re glad to have companies on our client roster that share this commitment. We’re happier still to help celebrate their accomplishments in this area. McKinstry, a national firm specializing in consulting, construction, energy and facility services, celebrated a big win with the completion of their second environmental phase of the Corpus Christi Energy Efficiency Conservation Project. Through water conservation, lighting and other efficiency efforts in 76 different buildings, McKinstry was able to reduce Corpus Christi’s carbon emissions by an estimated 6.6 million pounds and almost 43,000 kWh annually. To put that in perspective, that's equal to 827 acres of trees being planted or 581 cars removed from the road.
On Tuesday, the City of Corpus Christi was presented a refund check for $87,071.20 for its continued commitment to energy efficiency with the help of McKinstry’s work. Through the Energy Efficiency Conservation Project, Corpus Christi was eligible to participate in AEP’s Texas CitySmart Program, which helps municipalities save energy and money by providing no-cost facility improvement recommendations, and implemented through CLEAResult.
We’re glad to support clients that positively impact local communities, producing big results while also supporting green initiatives in the state and across the country. This was a big win for the City of Corpus Christi and a big win for McKinstry!
You can see coverage - pitched by the LPR team - of the check presentation from the Corpus Christi Caller-Times here: http://bit.ly/1OFZ36o and from the Nueces County Record Star here: http://bit.ly/1HgKSWu.
More information on McKinstry's other projects in Texas may be found here: http://bit.ly/1OC30uE.
(Photos credits: American Museum of Natural History and City of Corpus Christi)
This week was fun week for us here at Lewis Public Relations. As a part of our relationship with Prolanthropy, we get to work with professional athletes who give back to North Texas communities. On Monday, we generated great media turnout at Cook Children’s Medical Center for a donation from the Andy and Jordan Dalton Foundation. Former TCU, now-Cincinnati Bengals Quarterback Andy Dalton and his wife, Jordan, work through their Foundation during the off-season to raise money to provide the children and families with video games and iPads. As they “pass it forward,” their hope is that the kids will find a distraction in these and have a fun way to pass the time during treatments and hospital stays. It was great to see Andy and Jordan bring smiles to these kids and their families.
Before the donation of “Andy & Jordan’s Hub,” we worked to promote ticket sales and coverage of the Foundation’s fundraiser, “Fiesta & Goal,” through earned media. On Wednesday night at Joe T. Garcia’s in Fort Worth, the Foundation hosted 225 guests and media at the event.
Andy and Jordan are doing great things here in the DFW community, as well as back home in Cincinnati. We were glad to partner with them to help make these events a success.
Check out some of our favorite coverage from WFAA’s Joe Trahan here: http://bit.ly/1HheOhS. Also, a big thanks to Mac Engel with the Fort Worth Star-Telegram for spreading the word about the event: http://bit.ly/1Hzv3dl.
Photos courtesy of the Andy & Jordan Dalton Foundation.
Before my internship with LPR, I’ve only ever attended an event as a guest. In the few charity events I’ve been to (or, really, seen on TV), everything seemed so coordinated and effortless. People smiled for cameras, guests of honor spoke without nerves and everyone was focused on the benefiting charity.
After working my first charity event, the DeMarco Murray Foundation’s Celebrity Waiter Night, I’ve come to realize that all of those things do happen – but not without a lot of behind-the-scenes work. Here are my two big takeaways: how an event like that is put on, and why we did it.
My role leading up to Celebrity Waiter Night was pitching the event to Dallas-area bloggers, where I gained firsthand experience inviting them to attend and following up for both participation and coverage.
On the day of the event, I staffed the celebrity room. (Pretty cool for this sports-loving Dallas girl!) Some things were out of our control, like DeMarco Murray being stuck in traffic when CBS needed to film their live shot. A lot of things, however, were in our control, like maintaining consistent communication between the media and celebrity rooms about when the next item on the agenda was happening.
But the biggest challenge of the evening, I realized, was finding the balance between accommodating the players, guests and media.
The players – the celebrities of the evening – needed time to eat before they began serving the guests and wanted to enjoy the night with their dates just as much as the guests of the event. Meanwhile, the media wanted every possible photo op and detail of what happened, which is why they were invited.
It was important for me and the rest of the team to remain sensitive to everyone’s wants and to try and cater to those wants as best we could.
Although a few portions of the evening didn’t flow as smoothly as we’d hoped, we had to keep two things in mind: the players and media arepeople, too, and there was a cause behind every hectic moment.
When the timing of things didn’t happen the way we wanted, it was important to keep sight of the vision and purpose behind what we were doing.
The planning, arranging, organizing, scheduling, inviting, publicizing, calling, emailing, set-up and implementation of weeks of preparing was all for one group of people: the Dallas-area youth who would receive educational help and resources thanks to DeMarco’s foundation.
Professional athletes, especially football players, haven’t had the best publicity the past few months. This event came at a crucial time for the NFL’s reputation. Thanks to the media who attended the event, members of the Dallas community had the opportunity to see the players they cheered for, sometimes even idolized, doing good for their hometown.
And, no matter the size of my role, I was a part of helping them do good. To me, that makes my first celebrity event a success.
I started to title this post “Free Time is Worth the Investment,” but no one seems to have much “free time” these days—myself included. But, our company culture allows time for select special projects and organizations that we believe make important contributions to our community and our profession.