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experiential marketing

Making Valuable Connections: Corporate Events

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Making Valuable Connections: Corporate Events

People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.

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A New Brand Takes Flight

Congratulations to our client and friends at Dallas Fort Worth International Airport, who officially launched the entity’s new brand this morning. Blake, Ashley and I were there for the big brand reveal – complete with an unveiling of the new logo, media interviews and plenty of photo opps. But the truth is, while the public first saw DFW’s new logo and look today, passengers, media and influencers have been introduced to the new brand for several months now.

You see, DFW Airport did branding right. It’s not about a logo. It’s bigger than Pantone colors. A true rebrand is a refreshing of the organization’s approach to its business.

Since CEO Sean Donohue joined DFW in 2013, he, the board and his leadership team have been aggressively pursuing excellence at the world’s fourth busiest airport.

DFW close up-2
DFW close up-2

In three years, Sean has added several new international routes, giving Dallas Fort Worth residents (and tons of connecting passengers) access to destinations like Hong Kong, Beijing, Abu Dhabi, Dubai and all over the world.

If you’ve been to DFW recently, surely you’ve noticed the major renovations that are finishing up, thanks to the TRIP program.

Follow @dfwairport on nearly any social media channel, and you’ll notice an immediate and personal response to any comment – whether positive or negative.

And, this year, the Airport hired a new senior vice president totally in charge of improving the customer experience.

Now that is a rebrand.

So, again, congratulations to DFW Airport on the public launch of exciting changes that have been in the works for some time. We’re looking forward to journeying with you and our other agency partners – including Alpha Business Images, MRR & Associates and The Marketing Zen Group – on this new brand path.

Be sure to follow DFW Airport’s on Periscope for videos of today’s event and more to come!

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Golf, Greens & Giveaways

Despite the record-breaking rainfall in North Texas, the 2015 AT&T Byron Nelson drew thousands of golf lovers to the TPC Four Seasons Las Colinas Golf Course in Irving, Texas, for the four-day tournament last week. Spectators were eager to enjoy some beautiful weather (even though the sun only came out on Thursday and Sunday), see the classic "red pant guys" from the Salesmanship Club of Dallas and watch their favorite golfers, including 2015 Master's Champion Jordan Spieth. The Byron Nelson golf tournament provides an excellent Dallas venue for companies to rent villas or suites and invite clients and potential customers to enjoy food, drinks and golf. Our client, Infomart Data Centers, took advantage of the opportunity to entertain their clients by renting villa space between the No. 1 and No. 18 holes -- a prime spot on the golf course. I attended as event coordinator, making sure logistical aspects ran smoothly and coordinating merchandise giveaways to Infomart's clients.

Infomart Tables
Infomart Tables
Jordan Spieth on hole 18
Jordan Spieth on hole 18
View of the 18th hole
View of the 18th hole
Jordan Spieth
Jordan Spieth
Jordan Spieth golf ball
Jordan Spieth golf ball
Jordan Spieth conference
Jordan Spieth conference

My hope is that the strategic public relations role -- which included big and small tasks -- I played for Infomart this weekend will positively impact the company's future business, partnerships and relationships.

Plus, attending the Byron Nelson was not a bad way to begin my time as an associate at Lewis Public Relations.

Client Results: Putting the Grand in Grand Opening

After nearly 10 years in public relations, I’ve seen my fair share of grand opening and ribbon cutting events. Giant scissors, mayoral proclamations, radio remotes, free samples…you know the drill. While it all sounds pretty simple, a well-executed grand opening event can be a very effective way to introduce a new brand, business or location to the neighborhood. The results can be even better when you get a little creative, which is exactly what the ALON/7-Eleven team did for a grand opening in Rio Rancho, N.M., last week. Since the new store was unlike any convenience store location the company had ever built, the grand opening had to be just as special.

ALON/7-Eleven ribbon cutting Rio Rancho
ALON/7-Eleven ribbon cutting Rio Rancho

How did we help make it special?

My day started off at the store at 5 a.m. sampling some new products and preparing goodie bags with fresh treats for the local media. ALON ordered these chocolate covered waffle cone cups straight out of Beverly Hills to help launch the store’s new coffee bar. DELICIOUS.

7-Eleven coffee at Rio Rancho grand opening
7-Eleven coffee at Rio Rancho grand opening

Then, I visited local morning shows to drop off samples and spread the word about our grand opening activities. Thanks to the KOB Good Day New Mexico team for letting me hang out at the studio for a while!

Sharing ALON/7-Eleven's grand opening in Rio Rancho, N.M. with media
Sharing ALON/7-Eleven's grand opening in Rio Rancho, N.M. with media

We also did a few live shots from the store with KRQE reporter David Romero.

photo 2
photo 2

But, the fun really started when customers began packing the store and the parking lot to try out new products, enter to win free gas prizes and visit our special guest, five-time Super Bowl Champion Charles Haley.

NFL Hall of Fame - Charles Haley
NFL Hall of Fame - Charles Haley

The event was a ton of fun, but the best part is that thousands of customers came in to check out the new store during opening weekend. That’s the true measure of success.