In the last few years, #sponsored has evolved from a discrete footnote to a glaring advertisement on our feeds. In an age where consumers are sniffing out authenticity and turning their backs on traditional marketing efforts, how can you ensure your influencer marketing campaign sticks? Three Box Senior Associate Teddi Cliett weighs in.
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We compiled a list of our favorite marketing stunts, company rebrands and unforgettable campaigns from the year.
$500,000. On average, that’s what a Kardashian/Jenner makes for a single Instagram post. Influencers are everywhere, so how should you leverage them?
2018 is here, and we’re optimistic about what this year has in store for public relations and marketing. Here are the top five trends on our radar.
Co-branding is a powerful way to reach new customers and build brand loyalty, and it’s a force to be reckoned with in the marketing world right now. Brands are teaming up more than ever before to take advantage of this win-win strategy that’s designed to boost sales and awareness for everyone involved.