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national media

LPR 2016: By the Numbers

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LPR 2016: By the Numbers

2016 was one for the books, bringing new business, new team members and lots of memories. By the Numbers is a fun way to quantify what the past year meant to LPR. Here we go!

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Meet the Media: Jessica Golden, CNBC

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Meet the Media: Jessica Golden, CNBC

Lewis Public Relations works with media professionals every day, and we value the relationships we’ve built along the way. In today’s “Meet the Media,” I’d like to introduce you to Jessica Golden, a field producer covering sports business at CNBC. Jessica and I worked together on piece featuring Topgolf at last month’s PGA Merchandise Show in Orlando. 

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The 10 Commandments of Corporate Communications

10 Commandments Final

10 Commandments Final

By Shelby Tidwell The evolution of global news media has affected news outlets everywhere, including the Associated Press (AP) – the largest and most respected news organization in the world – which has altered its corporate communications department to contend with ever-changing media standards.

Ellen Hale, former senior vice president and director of corporate communications at AP, recently spoke to PRSA Dallas and Press Club of Dallas members about her time at AP and offered “The 10 Commandments of Corporate Communications.”

  1. Corporate communications should be the canary in the coal mine. You should be the first to indicate if a situation could be misinterpreted by the media.

  2. If it looks like the issue has wings, get in there fast and disrupt it before it gains traction with the media or public.

  3. Don’t count on anyone calling for comment or clarification; assume they will run with their own interpretation of the story or image.

  4. Be proactively transparent.

  5. If you’re wrong, fall on your sword – fall on it fast and completely.

  6. Explain, explain, explain!

  7. Know when to stop explaining. Get in, get out and don’t extend the issue any longer than you have to.

  8. If you don’t have shareable content, you’re sunk.

  9. Social media can be a curse, but it has proven to be a friendly beast – take advantage of it!

  10. Cultivate relationships with those in the media who can help.

If there’s a trend in Ellen’s list, it’s that honesty and transparency are not optional. The bigger and more powerful your organization is, the more likely you are to be under scrutiny. Don’t give your critics the chance to misinterpret your message – but if they do, be the one to correct it.

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A New Brand Takes Flight

Congratulations to our client and friends at Dallas Fort Worth International Airport, who officially launched the entity’s new brand this morning. Blake, Ashley and I were there for the big brand reveal – complete with an unveiling of the new logo, media interviews and plenty of photo opps. But the truth is, while the public first saw DFW’s new logo and look today, passengers, media and influencers have been introduced to the new brand for several months now.

You see, DFW Airport did branding right. It’s not about a logo. It’s bigger than Pantone colors. A true rebrand is a refreshing of the organization’s approach to its business.

Since CEO Sean Donohue joined DFW in 2013, he, the board and his leadership team have been aggressively pursuing excellence at the world’s fourth busiest airport.

DFW close up-2
DFW close up-2

In three years, Sean has added several new international routes, giving Dallas Fort Worth residents (and tons of connecting passengers) access to destinations like Hong Kong, Beijing, Abu Dhabi, Dubai and all over the world.

If you’ve been to DFW recently, surely you’ve noticed the major renovations that are finishing up, thanks to the TRIP program.

Follow @dfwairport on nearly any social media channel, and you’ll notice an immediate and personal response to any comment – whether positive or negative.

And, this year, the Airport hired a new senior vice president totally in charge of improving the customer experience.

Now that is a rebrand.

So, again, congratulations to DFW Airport on the public launch of exciting changes that have been in the works for some time. We’re looking forward to journeying with you and our other agency partners – including Alpha Business Images, MRR & Associates and The Marketing Zen Group – on this new brand path.

Be sure to follow DFW Airport’s on Periscope for videos of today’s event and more to come!

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