Viewing entries tagged
oil and gas

Client Results: Putting the Grand in Grand Opening

After nearly 10 years in public relations, I’ve seen my fair share of grand opening and ribbon cutting events. Giant scissors, mayoral proclamations, radio remotes, free samples…you know the drill. While it all sounds pretty simple, a well-executed grand opening event can be a very effective way to introduce a new brand, business or location to the neighborhood. The results can be even better when you get a little creative, which is exactly what the ALON/7-Eleven team did for a grand opening in Rio Rancho, N.M., last week. Since the new store was unlike any convenience store location the company had ever built, the grand opening had to be just as special.

ALON/7-Eleven ribbon cutting Rio Rancho
ALON/7-Eleven ribbon cutting Rio Rancho

How did we help make it special?

My day started off at the store at 5 a.m. sampling some new products and preparing goodie bags with fresh treats for the local media. ALON ordered these chocolate covered waffle cone cups straight out of Beverly Hills to help launch the store’s new coffee bar. DELICIOUS.

7-Eleven coffee at Rio Rancho grand opening
7-Eleven coffee at Rio Rancho grand opening

Then, I visited local morning shows to drop off samples and spread the word about our grand opening activities. Thanks to the KOB Good Day New Mexico team for letting me hang out at the studio for a while!

Sharing ALON/7-Eleven's grand opening in Rio Rancho, N.M. with media
Sharing ALON/7-Eleven's grand opening in Rio Rancho, N.M. with media

We also did a few live shots from the store with KRQE reporter David Romero.

photo 2
photo 2

But, the fun really started when customers began packing the store and the parking lot to try out new products, enter to win free gas prizes and visit our special guest, five-time Super Bowl Champion Charles Haley.

NFL Hall of Fame - Charles Haley
NFL Hall of Fame - Charles Haley

The event was a ton of fun, but the best part is that thousands of customers came in to check out the new store during opening weekend. That’s the true measure of success.

Client Results: LPR Presents Media Tips to ALON Brands Distributors

At Lewis Public Relations, we count it as privilege to provide counsel to our clients. But we consider it an honor when clients ask the LPR team to share public relations best practices with their clients. On May 8, LPR's Blake Lewis and Christi Chesner presented media relations tips to ALON Brands' distributor network at the Southwest Fuel & Convenience Expo in Fort Worth, Texas. After the session, Blake and Christi had a chance to talk with Donna Harris of OPIS. Below is an article Donna wrote about their presentation. Well done, Blake and Christi!

This article is being reprinted with permission from OPIS and originally appeared in Oil Express. For more information on Oil Express, please visit www.opisnet.com/products/oil-express.aspx or call (888) 301-2645.

ALON provides media relations tips

Fort Worth, Texas – The oil industry can easily get bad press when gasoline prices rise or crimes occur at gas stations. But ALON Brands believes petroleum marketers have some positive stories to tell and the refiner’s public relations representatives provided a tutorial to branded wholesalers at the ALON brand meeting during the recent Southwest Fuel & Convenience Expo here.

“We are storytellers,” said Blake Lewis III, principal for Lewis Public Relations of Dallas, whose firm represents ALON. “We owe it to customers, the brand and the industry to tell the story well.”

One example of a positive story: ALON’s expansion of a scholarship program into an internship program. The initiative provides the opportunity to sell the company and the industry to young people looking for a career and to demonstrate that ALON cares about employees, said Lewis.

At its brand meeting, ALON distributed 14 common-sense media relations tips on a laminated, wallet-size card. The dos appear on one side of the card and the don’ts appear on the flipside:

• Some dos: Gather and record the facts – who, what, when, where and why. Share the information with key team members. Designate one person to respond to the media. Deliver consistent messages. Manage expectations. Correct misinformation. Be honest every day and every time. For additional assistance, contact your brand representative. • Some don’ts: Don’t avoid or ignore the media, get angry or defensive, speculate, point fingers, reveal confidential security or personnel information, or wing it.

Next: Take a peek at ALON’s new form that helps marketers deal with a potential crisis.