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public relations

LPR is now Three Box

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LPR is now Three Box

Today marks a major milestone for Lewis Public Relations. Since Blake Lewis founded the agency in 2000, a lot has changed. In the beginning, email, mobile phones and the Internet were just emerging as communications tools. Over the past 17 years, we’ve grown and evolved beyond traditional public relations into a more holistic strategic communications firm.

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LPR 2016: By the Numbers

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LPR 2016: By the Numbers

2016 was one for the books, bringing new business, new team members and lots of memories. By the Numbers is a fun way to quantify what the past year meant to LPR. Here we go!

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Meet LPR: Ashton Brown

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Meet LPR: Ashton Brown

A couple of weeks ago, we announced that Ashton Brown joined our team as an associate. Now that she’s been here for a month, we thought it would be nice for everyone to get to know her a little better through our "Meet LPR" series. 

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LPR Announces New Hire & Promotion

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LPR Announces New Hire & Promotion

Lewis Public Relations (LPR), a full-service, Dallas-based public relations and strategic communications firm, today announced the hiring of Ashton Brown as an associate and the promotion of Shelby Tidwell to senior associate.

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Making Valuable Connections: Corporate Events

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Making Valuable Connections: Corporate Events

People tend to zero in on media relations and social media when they think about public relations, but there are so many other ways to engage and connect with audiences. Corporate events, in particular, can turn a good campaign into a great one by creating authentic, direct touch points for audiences to interact with your brand.

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Internal Tools from PRSA Connect

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Internal Tools from PRSA Connect

It’s rare that a PRSA national conference comes to our hometown, so when PRSA Connect announced its 2016 location in Dallas, I was in. (Not to mention, our awesome clients Topgolf and DFW Airport were presenting.) After nearly two days of presentations and networking, I’ll share a few key internal communications tools and learnings.

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Agencies in Minneapolis, NYC, Hong Kong join PRGN

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Agencies in Minneapolis, NYC, Hong Kong join PRGN

Three top-notch communications firms, two in the U.S. and one in China, were welcomed as full members of the Public Relations Global Network (PRGN) at the spring conference of the one of the world’s largest networks of public relations agencies on Thursday, April 29, 2016, in Washington, D.C.

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Bravo, Arizona State! Converging business, PR education

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Bravo, Arizona State! Converging business, PR education

This morning, I read in PRWeek that Arizona State University is hiring former Edelman U.S. President CEO Mark Hass to teach strategic communications in both the Walter Cronkite School of Journalism and the W.P. Carey School of Business in the fall. For years, PR agency leaders have been asking for this convergence...

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APR Resources for APR Month

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APR Resources for APR Month

At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.

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Agency PR vs. Corporate PR

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Agency PR vs. Corporate PR

There are two very different types of public relations professionals in this world – agency people and corporate people. As someone who has spent her entire career on the agency side, I can’t speak for the corporate communications or internal PR side, but I can share some of the reasons I love working in a PR agency environment. Variety, Variety, Variety

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Inside Scoop: The Dallas Morning News

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Inside Scoop: The Dallas Morning News

Last week, a few members of the Lewis Public Relations team got the inside scoop about what has been happening at The Dallas Morning News straight from Editor Mike Wilson. The first outside editor for The Dallas Morning News in 35 years, Wilson’s résumé boasts 30 years in print and journalism, which he is drawing on to make some big changes at the organization.

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Meet the Media: Jessica Golden, CNBC

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Meet the Media: Jessica Golden, CNBC

Lewis Public Relations works with media professionals every day, and we value the relationships we’ve built along the way. In today’s “Meet the Media,” I’d like to introduce you to Jessica Golden, a field producer covering sports business at CNBC. Jessica and I worked together on piece featuring Topgolf at last month’s PGA Merchandise Show in Orlando. 

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Leap Year Poll: What would you do with an extra day?

Is anyone else wondering where January went? This year is flying by already! It’s a good thing we get an extra day in 2016 thanks to Leap Year. While the extra day only comes along every four years to help keep our seasons on track, the LPR team had a fun time thinking about what we’d do with an extra 24 hours, if we had it.

Shelby Tidwell: “If I had an extra day (and no work), I would go to a Texas Rangers day game.If it wasn’t baseball season, then a Stars game or Baylor Football game.” 

Jennifer Kim: “If I had an extra day, I’d spend some time reading (most like a thriller mystery), go walking, and catching up on Netflix.” 

Ashley Brazell: “We’d probably try out a new coffee spot and take Sophie to the dog park after… because we’re so exciting!” 

Blake Lewis: “I would read a book with enrichment value outside of my profession. So much of my time is devoted to work reading… to go beyond that for a day would be an indulgence!” 

Amanda Hill: “I’d get up before anyone in my house and <slowly> enjoy a hot cup of coffee – in a chair. Then I’d take my husband and son on a family date to the Dallas Arboretum and White Rock Lake. It’s one of our favorite spots in Dallas!” 

Christi Chesner: “I’d pick up my sister and take a day trip to East Texas to visit my Dad and his new puppy, Aspen. Even though they only live a couple of hours away, I don’t get to see them enough!”

How would you use an extra day?

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The 10 Commandments of Corporate Communications

10 Commandments Final

10 Commandments Final

By Shelby Tidwell The evolution of global news media has affected news outlets everywhere, including the Associated Press (AP) – the largest and most respected news organization in the world – which has altered its corporate communications department to contend with ever-changing media standards.

Ellen Hale, former senior vice president and director of corporate communications at AP, recently spoke to PRSA Dallas and Press Club of Dallas members about her time at AP and offered “The 10 Commandments of Corporate Communications.”

  1. Corporate communications should be the canary in the coal mine. You should be the first to indicate if a situation could be misinterpreted by the media.

  2. If it looks like the issue has wings, get in there fast and disrupt it before it gains traction with the media or public.

  3. Don’t count on anyone calling for comment or clarification; assume they will run with their own interpretation of the story or image.

  4. Be proactively transparent.

  5. If you’re wrong, fall on your sword – fall on it fast and completely.

  6. Explain, explain, explain!

  7. Know when to stop explaining. Get in, get out and don’t extend the issue any longer than you have to.

  8. If you don’t have shareable content, you’re sunk.

  9. Social media can be a curse, but it has proven to be a friendly beast – take advantage of it!

  10. Cultivate relationships with those in the media who can help.

If there’s a trend in Ellen’s list, it’s that honesty and transparency are not optional. The bigger and more powerful your organization is, the more likely you are to be under scrutiny. Don’t give your critics the chance to misinterpret your message – but if they do, be the one to correct it.

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