At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.
Viewing entries tagged
public relations accreditation
2014 was a big one for LPR - one filled with great new clients, talented new faces and, of course, public relations results. Let's take a look at LPR's 2014 by the numbers:
Last week was more than full at LPR, with many things for which to be grateful:
Along with our teammates ABI, MRR and Associates and The Marketing Zen, we had a great roll-out on the new brand for client Dallas Fort Worth International Airport.
We also hosted the 2016 Alon Brands Creative Summit, identifying marketing strategies and approaches for more than 300 company-owned convenience stores and approximately 600 independent distributors and convenience store operators.
Within our “family,” though, nothing could make me more proud than LPR Director of Client Services Christi Chesner receiving word that she passed the examination awarding her the designation Accredited in Public Relations (APR).
Granted by the Universal Accreditation Board through the Public Relations Society of America (PRSA), the APR designation is a voluntary credential for professionals who demonstrate experience and proficiency in a broad range of knowledge, skills and abilities in public relations, as well as an understanding of ethics and ethical behavior.
Unlike many other professions, there are minimal barriers to entry into the field of public relations. The discipline of acquiring the knowledge and skills, gaining the experience and then proving it through a statistically valid examination process demonstrates commitment to excellence that our clients expect. About 18 percent of PRSA’s membership have earned their APR, including all three of us on the LPR leadership team.
Through smart and strategic work, service to our profession and belief in the value of personally investing time, talents and finances to earn a seat with what many see as the “best of the best,” Christi exemplifies our commitment to quality relationships and outcomes over jobs and outputs.
Next time you talk with Christi Chesner, APR, I hope you’ll join me in congratulating her on her latest personal accomplishment.
Does anyone else want to go buy some school supplies and head back to class after seeing all the cute back-to-school photos flying around social media today? This summer, I embarked on my own, personal version of back-to-school by pursuing my Accreditation in Public Relations (APR), which involves presenting a portfolio of work to a panel of accredited professionals, studying and sitting for the APR examination.
While everyone else was laying out clothes and packing lunches yesterday, I was sitting in a testing center taking a comprehensive exam on public relations, business, law, communications theory and ethics.
Now that the presentation and exam are both behind me, I just have to say that it has been the most valuable professional development investment I’ve ever made. I thought this whole process would be more of an exercise in demonstrating my knowledge, skills and abilities, rather than actually improving them.
Since I got my degree in public relations and have been practicing in the field since 2008, I didn’t think I was the type of candidate that would have a lot to learn from the process. Boy, was I wrong!
With real-world experience under my belt, the material I studied in college has so much more meaning and relevance. Reviewing best practices and core concepts (and even re-reading my PR textbooks) has been extremely valuable to my day-to-day work, and the whole process has truly helped me up my game in strategic planning, research and evaluation of the PR programs we deliver for our clients.
I still have to wait a few more weeks to get my results, but no matter what happens, I’ve never felt more empowered and equipped to practice public relations.
For those of you considering going back to school or participating in continuing education in your field, the timing will never be perfect…so you might as well bite the bullet and take advantage of the school supply clearance sales next week.
Photo credit: Tamara (ThingsPondered).
LPR's Director of Account Service Christi Chesner provides a unique perspective on the process of training for the Accreditation in Public Relations credential.
This year marks 50 years of the Accredited in Public Relations (APR) credential, and April is Accreditation Month. It’s a time for us to celebrate the thousands of public relations professionals who have made the personal and professional investment and demonstrated their mastery of essential knowledge, skills and abilities of the public relations profession.