Every great campaign has a starting point. Ashley Capps of Fleishman Hillard dives into strategic planning, why it's important and how to do it well.
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public relations planning
Spring has officially sprung. For sports lovers, this means March Madness, the pinnacle of the college basketball season, is in full-swing. As I meticulously filled out my bracket (and watched it crumble after some surprising games in the first round), I noticed some parallels between the tournament and the PR agency world.