CEO Amanda Hill breaks down the key differences between public relations and marketing, and why using public relations and marketing as complimentary functions is actually the best communications approach.
Viewing entries tagged
Every great campaign has a starting point. Ashley Capps of Fleishman Hillard dives into strategic planning, why it's important and how to do it well.
Today marks a major milestone for Lewis Public Relations. Since Blake Lewis founded the agency in 2000, a lot has changed. In the beginning, email, mobile phones and the Internet were just emerging as communications tools. Over the past 17 years, we’ve grown and evolved beyond traditional public relations into a more holistic strategic communications firm.
This morning, I read in PRWeek that Arizona State University is hiring former Edelman U.S. President CEO Mark Hass to teach strategic communications in both the Walter Cronkite School of Journalism and the W.P. Carey School of Business in the fall. For years, PR agency leaders have been asking for this convergence...