As Tax Day comes and goes this year, there are certain lessons we should hold on to. These lessons, while seemingly apparent, are checks and balances that can be applied to our daily lives, especially in public relations agencies. 1. Organize your resources. Do your homework and be prepared. Make sure you are listening to what your client wants and what its customers or audience wants. Research, plan and be amenable to change. Strategies can evolve, but regardless, you’ll want a solid plan as a starting point. You wouldn’t cold call a reporter to without refreshing yourself on the pitch, would you?
2. Stick to a timeline. Just like April 15, deadlines can sneak up on you. When you’re working on a big launch for your client or your agency, map it all out with a timeline. This is especially important if you’re coordinating with multiple team members, other agencies or a client’s internal approval process. Everyone needs to know the details of the timeline. This will help make ensure your team gets you the information or approval you need in a timely manner.
3. Audit yourself. Close the loop, and do what you said you were going to do. Did you answer all of your clients concerns? Did you promise a media outlet inclusion of post-release coverage or photo from an event? Follow through on everything from big deliverables to smaller details. This will help you build trust with your clients and media contacts.
It’s all basic but important to remember. So, did you start the year with new goals for yourself or your clients? Have any ambitious media plans? Setting up new pitches? We’re already well into to 2015, but there’s no reason not to make it one of the best yet and finish strong—follow these three steps, and stay your course.