The past six months have been VERY busy here at LPR. My LPR travels have taken me down to Austin quite a bit lately to work with one of our clients, Acumera, a growing technology company that provides network connectivity, security and visibility for convenience stores. We’ve been working with Acumera since 2012, but they recently decided to up the ante with our relationship. They needed an internal marketing resource, but didn’t want to worry about the learning curve or overhead costs associated with adding a full-time team member. Since I’d been on the account for more than three years, I was able to jump in and fill the role, giving Acumera the benefits of having both an agency team and a dedicated “internal” resource to support Vice President of Sales and Marketing Tom Yemington.
We’ve accomplished a LOT in the past six months. In addition to managing traditional public relations activities, including news releases, thought leadership and media relations, I contributed to marketing strategy, messaging and sales collateral development. We’re also about to launch a new Acumera website. (Stay tuned!)
The whole experience has reinforced our philosophy that the most successful agency-client relationships are those that truly integrate agency team members into the client’s culture and business. It’s the best of both worlds.
Here’s a quick video from Tom on why he decided to use a PR agency to support his marketing efforts.