It’s that time of year. PRSA Dallas is hosting its annual Pro-Am Day on Friday, March 16, and the Lewis Public Relations team is looking forward to participating again. True to its name, Pro-Am Day is an opportunity for students and experienced public relations professionals to connect through one-on-one shadowing, followed by an educational luncheon program that is open to all participants and local professionals.

Public relations students from across Texas (and throughout the southwest) sign up to:

  • network with Dallas public relations professionals,
  • gain hands-on experience at public relations agencies, corporations and nonprofits,
  • learn about summer internship opportunities,
  • and spend some time in our shoes to find out what it’s really like to work in public relations.

Sounds like a great opportunity for public relations students, right? Of course. But the value doesn’t stop there.

Not only is Pro-Am Day a chance for mentors to give back to the profession and share our insight with ambitious students, it’s also an opportunity for us to help better prepare the professionals who will be entering the “real world” on our side tomorrow. These students will be sitting in the office or cubicle next to us, working on our teams, before we know it. Why not take advantage of this time to let them know what it takes to be successful…and what they can be doing now to be more equipped on Day 1?

Pro-Am Day is also a hot spot to find up-and-coming talent, all in one place. If you’re looking for an intern or an entry-level team member, you will find some great candidates participating in this program.

We’re excited to host a student and join our colleagues and peers for the monthly luncheon program, "The State of Public Relations," on March 16. Our agency principal, Blake Lewis, APR and PRSA Fellow will be moderating the panel, in which panelists will discuss the future of our industry, share experiences from their specific areas of focus and cover topics relevant to any organization, such as media relations, marketing, crisis communications and social media.

Panelists will include: - Scott Allison, Allison+Partners CEO - Carmen Branch, March of Dimes communications director - Denise Stokes, Frisco Convention & Visitors Bureau PR and communications manager - Wendell Watson, Texas Health Resources PR director

I hope all you PR pros and students out there will consider participating in this valuable program. You can check out the PRSA Dallas website for more information and registration