In the last few years, #sponsored has evolved from a discrete footnote to a glaring advertisement on our feeds. In an age where consumers are sniffing out authenticity and turning their backs on traditional marketing efforts, how can you ensure your influencer marketing campaign sticks? Three Box Senior Associate Teddi Cliett weighs in.
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Earth Day was yesterday, but your social media feed is probably still full of posts from companies promoting their “green” efforts. But how many of them actually follow through with their lofty CSR promises? We break down CSR campaigns and the companies that are working to make a difference in an authentic way.
This APR Month, Three Box Principal & Founder Blake Lewis, APR, Fellow PRSA, shares his thoughts on the value of becoming Accredited in Public Relations and how the credential sets the bar for industry standards and best practices.
CEO activism is on the rise, according to numerous studies, and consumers are taking notice - in a positive way. Three Box analyzes a few key principles for CEOs to consider BEFORE they choose to speak out on a hot-button issue.
Three Box CEO Amanda Hill has been invited to join the Forbes Dallas Business Council, an invitation-only community for Greater Dallas business owners and leaders.
2017 has come and gone, but we don’t want to forget about some of the biggest PR wins of the past year. Here are a few of our most memorable examples of great PR, marketing and communications.
When it comes to Net Neutrality, entrepreneurs, innovators and consumers need to join me in sending a loud, long and strong message to politicians, particularly those on the right side of the Congressional aisle.
Public relations internships play an important role in the education and development of aspiring PR professionals. However, at Three Box, we believe even more in the power of mentorship. Our principal and former intern team up to share their perspectives on why mentorship is valuable to both young professionals and the agency.
A couple of weeks ago, we announced that Ashton Brown joined our team as an associate. Now that she’s been here for a month, we thought it would be nice for everyone to get to know her a little better through our "Meet LPR" series.
Co-branding is a powerful way to reach new customers and build brand loyalty, and it’s a force to be reckoned with in the marketing world right now. Brands are teaming up more than ever before to take advantage of this win-win strategy that’s designed to boost sales and awareness for everyone involved.
It’s rare that a PRSA national conference comes to our hometown, so when PRSA Connect announced its 2016 location in Dallas, I was in. (Not to mention, our awesome clients Topgolf and DFW Airport were presenting.) After nearly two days of presentations and networking, I’ll share a few key internal communications tools and learnings.
Three top-notch communications firms, two in the U.S. and one in China, were welcomed as full members of the Public Relations Global Network (PRGN) at the spring conference of the one of the world’s largest networks of public relations agencies on Thursday, April 29, 2016, in Washington, D.C.
This morning, I read in PRWeek that Arizona State University is hiring former Edelman U.S. President CEO Mark Hass to teach strategic communications in both the Walter Cronkite School of Journalism and the W.P. Carey School of Business in the fall. For years, PR agency leaders have been asking for this convergence...
An interesting article recently came out at CIO Dashboard, entitled “Who’s in Charge of Digital?” The world often presents dramatic business changes that cause questions about C-suite roles and responsibilities. But I'd caution leaders to pay close attention when changes are proposed to executive designations.
At LPR, we believe that accreditation sets a public relations professional apart in a sea of party planners, publicists and purely strategic players. Accredited in Public Relations, or APR, is the public relations credentialing process that validates a professional's strategic thinking, understanding of emerging techniques and commitment to ethical practice.
There are two very different types of public relations professionals in this world – agency people and corporate people. As someone who has spent her entire career on the agency side, I can’t speak for the corporate communications or internal PR side, but I can share some of the reasons I love working in a PR agency environment. Variety, Variety, Variety