Ever wonder what’s going on in the mind of a reporter? What makes them interested in one story over another? How can you make life easier for them instead of harder? Media Specialist Bethany Moore explores these questions and others in this week’s Three Box Thoughts.
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Three Box Thoughts
In the last few years, #sponsored has evolved from a discrete footnote to a glaring advertisement on our feeds. In an age where consumers are sniffing out authenticity and turning their backs on traditional marketing efforts, how can you ensure your influencer marketing campaign sticks? Three Box Senior Associate Teddi Cliett weighs in.
Earth Day was yesterday, but your social media feed is probably still full of posts from companies promoting their “green” efforts. But how many of them actually follow through with their lofty CSR promises? We break down CSR campaigns and the companies that are working to make a difference in an authentic way.
CEO activism is on the rise, according to numerous studies, and consumers are taking notice - in a positive way. Three Box analyzes a few key principles for CEOs to consider BEFORE they choose to speak out on a hot-button issue.
2018 is here, and we’re optimistic about what this year has in store for public relations and marketing. Here are the top five trends on our radar.
Today marks a major milestone for Lewis Public Relations. Since Blake Lewis founded the agency in 2000, a lot has changed. In the beginning, email, mobile phones and the Internet were just emerging as communications tools. Over the past 17 years, we’ve grown and evolved beyond traditional public relations into a more holistic strategic communications firm.